The NFT industry layout in overseas markets is complete and competition in the industry is fierce.
NFT focuses on trading platforms and fashion social networking, and NFT collections, games, finance, etc. are developing simultaneously. In China, digital collections and corporate digital marketing are the main focus, and they are gradually beginning to experiment with digital people, games, etc.
In addition, NFT application scenarios also include access authorization categories such as sports, cultural relics and history, music, and ticketing.
1. Collection
Scarcity is an important attribute of collectibles. The immutability of the blockchain and the indivisibility of NFT itself ensure the uniqueness of digital collections. Like football cards and stamps, collectors of digital collectibles will collect digital products they consider valuable to show support for a company, brand or game. Unlike the real thing, there is no need for transportation time, maintenance costs and other expenses. Transfers take seconds and never depreciate. CryptoPunks is the earliest digital collection NFT launched on Ethereum. Similar domestic Internet platforms have joined forces with museums, space agencies and other units to issue a variety of digital collections, such as the “Forbidden City” and “Aerospace Culture and Creation”.
2. Games
NFT is the basis of blockchain gaming and can serve as a certificate of ownership for achievements or game items in the digital gaming world. Unique game items (props, avatars, skins, characters, etc.) are owned by players and do not require hosting and are not controlled by the publisher. The lifespan of these NFTs will be longer than the game platform itself. On the one hand, players can collect them permanently, and on the other hand, they can also be transplanted to other platforms besides games to realize the monetization of game investment.
3. Digital marketing
NFT’s “limited release and uniqueness” itself is the best marketing method. Giving each NFT new rights and interests from time to time and releasing new gameplay and activities are also good marketing strategies. It can also maintain the membership system based on NFT, enhance user stickiness, and complete circle-breaking integration. There is a very interesting and practical practice in China. Siping Village in Fujian Province uses NFT to attract “cloud villagers” and grant them rights and interests, empowering rural revitalization. Each digital collection holder can enjoy multiple rights as a villager, such as enjoying a family dinner. Different events at different times will also unlock new collections and benefits, which are rich and interesting.
4. Artwork
Among the many works of art, let’s take music as an example. The music industry is a superstar economy. The birth of good works involves musicians, record companies, entertainment companies, agents, etc. NFT can help musicians earn independently and broaden their sources of income; it can fairly resolve royalty issues among all producers and digital ownership issues in transactions, etc. In addition, many innovative projects have been implemented in the user operation of NFT music platforms, ticketing activities for music performances, and intellectual property protection.
