Nowadays, many e-commerce shopping platforms have channels for rebate promotion. The editor has also received some customers who use such rebate shopping mall platforms before. It mainly involves cooperation between merchants and platforms. The platform helps merchants carry out display and promotion, and the platform obtains part of the profits. The platform then distributes part of this profit to people who specialize in promotion. These people who help the platform with promotion are called “Taoke” “. In this way, the merchant’s products are promoted and Taobao customers receive corresponding rewards. Therefore, it has been imitated by many e-commerce platforms.
Recently, the Taobao Alliance officially issued the “Upgrade of Taobao Private Domain User Management Capabilities” notice, announcing that it will charge a 10% special service fee for Taobao private domain user management products from June 1, 2020. As soon as the news came out, the Taokes in the circle of friends immediately exploded.
However, this time there is such a service fee only for Taobao customers on social channels. For other types of Taobao customers, the previous service fees will remain unchanged. This time, one of the main groups affected is agent Taobao customers, and the other is rebate Taobao customers.
This commission is actually the special service fee for channel products that Taobao Alliance will charge for Taobao customer promotion orders generated through channel IDs. It will extract 10% of the commission from orders with channel IDs. For example, the final transaction price of this product is 100 yuan. The merchant has set a 20% commission for this product, and the special service fee charged by the merchant’s agent has changed from 20 yuan to the current 2 yuan.
However, there is no need to panic. I learned that this adjustment of the Taobao Alliance only adds a 10% exclusive service fee to the channel ID, and does not impose too many restrictions. The platform will redistribute this special service fee to real sellers in the form of tasks. A capable team. And this time, there is such a service fee only for Taobao customers on social channels. For other types of Taobao customers, the previous service fees will remain unchanged.
In other words, the 10% extra service fee paid by the agent Taoke can be earned back by completing platform tasks, so most agency teams will not be affected, and powerful agency teams will still pass this policy. Additional commission income.
The core of rebate Taoke is refined operation and user maintenance. As long as you run the community and fans well, you will not be afraid of not making money. Of course, this will affect those rebate players who do not sell goods well, counter-issue orders, harass users, and do not engage in fan management. There is a certain impact, but it can still be used by rebate Taobao or rebate APPs that focus on refined operations and sales.
