With the rapid development of mobile Internet, it has provided a good foundation for the APP development market.
Nowadays, most companies need to develop their own APP software. However, in order to ensure that the developed APP adapts to market demand and is recognized by users, it is necessary to conduct a detailed demand analysis of the APP first.
So from what aspects should the needs analysis of an APP development be carried out?
1. Project positioning analysis
Before developing an APP, you must first clarify what the main functions of the APP are, what problems it can solve, and what its final purpose is to be achieved.
And is this APP positioned as a tool or an entertainment application? It is especially important for later APP development.
2. Target audience analysis
Which group of people does the APP serve, that is, the target audience? And position the target user groups based on multiple dimensions such as age, income, education, region, etc.
And analyze the needs of target users in different consumption scenarios in detail, and then decide the direction of APP products based on user needs.
3. APP competitive product analysis
Competitive product analysis directly affects the subsequent development of the APP. Determining the advantages, disadvantages and other information of corresponding competitive products can more comprehensively enhance and display the advantages of your own products.
4. Product function design
The design and development of APP are inseparable from the analysis of APP functions. Based on the usage scenarios and operating procedures of the APP, the functional requirements of the APP are extracted, and the functions are described in detail in the requirements plan.
5. Visual design analysis
The visual design of the APP includes the overall external image that will appear after the APP is developed.
Try to provide users with distinctive functions and interfaces to optimize the user experience and give users a good visual experience.
