Many companies can do APP design, but the application experience of most APP designs is not very ideal.
The most important task before the development of any APP application is firstly positioning. Only when the positioning is clear can the subsequent requirements and development and testing processes be smooth. The second is product quality, and the third is marketing methods.
So, how to do a good job in product design of APP applications?
1. Product positioning and market analysis
The job of the UI visual designer at this stage is to understand the characteristics of the users, define the final user group, and determine the direction and movement of the product.
Only by locating in areas where the target population is highly concentrated can the conversion rate be improved. Assuming that you want to create a female-themed interface design, the designer should start from the audience, collect information related to the design, and integrate this information.
2. Interface output and usability testing
After completing the visual design and interface design stages of the UI, you can enter the interface output stage.
At this stage, it is necessary to cooperate with developers to complete the relevant interfaces, and to output the final results of the interface design stage with the technical part, that is, to output the original files of the design into files in different formats. In App design and development, if users cannot develop the functions of the App by themselves, clear design guidelines need to be handed over to developers, the interface and description should be concentrated in one big picture, and all foreseeable situations should be disclosed to developers as much as possible. The personnel are clearly described, and the PSD file is dimensioned and explained at the same time. After the interface is output, you can enter the usability testing phase.
Usability testing of UI interface is to allow a group of representative users to perform typical operations on the product, while observers, designers, and developers observe, listen, and record together. The test can be an early display test or a later interactive operation test. Adjust the details of the design work through continuous testing, and then conduct cyclic research on usability, user experience feedback, test feedback, etc.
3. Product launch and optimization plan
The last stage is to test whether the previous interface design results meet the needs of the market and user groups.
At this stage, the product will be officially launched. At this time, it is necessary to continuously collect the market’s user experience feedback on the product, and make relevant records and written descriptions, and provide opinions. While the product is online, it is also necessary to continuously optimize the product, which means it needs to enter the analysis reporting and optimization stage. The focus of this work is to organize all the previous work in detail and systematically to provide a more powerful market and professional basis for the next UI design. At the same time, some details in the current product are optimized and unresolved problems can be solved. Problems caused by behavioral factors for users make the design of the product more perfect.
UI visual designers will participate in the entire interface design work and continuously adjust the interface through early analysis, preliminary conception, mid-term production and later improvement.
