At present, as the penetration rate of the Internet is getting higher and higher, almost everyone will browse products, purchase and experience online, so for enterprises, doing online marketing is no longer a question of whether to do it, but a question of how to do it good question.
For many companies, they will sell their products on Taobao, Tmall, JD.com and other platforms. This way of marketing on other platforms can use the traffic of the platform to bring transactions for themselves. However, with the intensification of competition, the early traffic dividends disappeared. Many platforms need to pay for promotion to have traffic. There will be a phenomenon that if you pay today, you will have traffic today, and if you don’t pay tomorrow, there will be no traffic. Enterprises need to continue to invest in promotion costs to continue Obtaining traffic also increases the marketing cost of the company and reduces profits. The more competition intensifies, the more expenses will be invested, and the company will suffer unspeakably in order to obtain traffic.
It is precisely because of these problems that enterprises have paid special attention to the establishment of private domain traffic in recent years. The Taobao and Tmall platforms mentioned at the beginning, their traffic belongs to the platform, not to you, so if you want to get traffic on the platform, you have to constantly invest in promotion costs.
So, how does an enterprise establish private domain traffic? Today I will give you a brief introduction.
1. Establish carrier
There must be a carrier for private domain traffic, which can be a public account, a small program, or simply a WeChat group, etc. First, a carrier is required to carry private domain traffic.
2. Traffic acquisition
The acquisition of private domain traffic can come from many aspects, such as obtaining from the platform. When consumers purchase goods, they can let users pay attention to the official account, and then they can place orders in the WeChat applet, so that the platform traffic can be converted into private traffic. Domain traffic, you can also do some promotion, such as posting to Moments, discount activities, etc., to attract others to pay attention to you, these are the ways to obtain traffic, mainly depends on how you operate.
3. Retain traffic
After the traffic is acquired, find a way to retain the traffic, and regularly carry out activities to make users active, so as to increase user stickiness and keep the traffic in your own products, otherwise the traffic will be easily lost.
Therefore, the above are some views on how enterprises establish private domain traffic, and I hope it can be helpful to you.
