Common Internet marketing terms in English and Chinese
English terms for brand promotion, English terms for internet marketing, collection of English terms for Internet promotion
Terms of Influencer Marketing
Influencer Marketing: Influencer Marketing
KOL: Key Opinion Leader Key Opinion Leader, also called Internet Red
Engagement Rate Engagement Rate
FB: Abbreviation for Facebook
IG: Abbreviation for Instagram
YT video: Youtube video
Campaign: Marketing Series
Branding: brand promotion
Awareness: brand awareness
Agency; agency, many Internet celebrities will join some economic companies to represent their cash realization business
MCN: Multi-Channel Network, the production and realization of multi-channel network content, an imported word, refers to the Internet celebrity agency
Viral Marketing (Viral Marketing/Viral Marketing)
IWOM: Internet Word of Mouth
Buzz: various voices of consumers or netizens on the Internet about brands, products and other things that advertisers care about
IP: Intellectual Property Intellectual Property
Stickers: Stickers
KPI: the abbreviation of Key Performance Indicator Key Performance Indicator.
FYI/FYR: It is the abbreviation of For Your Information / For Your Reference, which means for your reference.
POP: Point Of Purchase means “point of sale advertisement”, also known as “store display” such as pop-up shop
PR promotion: soft article promotion, PR manuscripts such as news and public relations manuscripts issued by PR Newswire
UGC : User Generated Content, which means user generated content,
PGC : Professional Generated Content, Expert Generated Content, Celebrity Generated Content
SNS: social network Services social media network
Brief: the outline of the cooperation
Slogan: slogan
Logo: website brand logo
Shoutout: The actions of Internet celebrity F on Instagram posting content @商业
Tryon Haul: The type of try-on evaluation that cooperates with Internet celebrities on Youtube
Unboxing: a type of unboxing evaluation
Live Stream: live broadcast
Strategy: strategy
Advertorial (soft text)
Blog: blog
Cobranding: branding and co-branding
Content marketing: content marketing
Copyright: Copyright
Give Away: Merchants give away products to fans on their accounts or in activities with Internet celebrities
Sponsored Listing (also Paid Listings or Paid Sponsors): Sponsored
Flat fee: fixed cooperation fee
Quote: Quotation, Fee
Paid promotion: paid promotion
BIO: where you can leave text and link descriptions on your Instagram profile
IGTV: Long-form video from Instagram
IG Story: A snapshot function provided by Instagram, generally valid for 24 hours
Dedicate Video: A video made exclusively for a brand by an influencer
Swiipe Up: Swipe up, usually an Instagram story guides fans to swipe up to buy
Hashtag: tags, social platforms include Twitter, Instagram above the tag with #
PP: A method of Paypal payment
IO: Insertion Order cooperation order, a simple version of the contract
Terminology
Affiliate Promotion Terminology
Affiliate Marketing: affiliate marketing
Affiliate: affiliate, also called publisher, associate
Advertiser: Advertiser, also called brand, merchant, retailer
AM: Affiliate Manager ,Account Manager Account Manager Affiliate Manager
BD: Business Development Business
Affiliate Network: Affiliate Platform
Affiliate Program: Advertiser’s affiliate program, also called Associate, Partner, Referral or Revenue Sharing Program
Affiliate Recruiting: affiliate recruitment
Affiliate Tracking ID (also Sub-ID Tracking: affiliate tracking link ID
API: Application Programming Interface technical interface
Attribution model: Attribution model
Last Click Attribution: By last click
First Click Attribution: Attributed to the first click
Programmatic programmatic (advertising)
CPS: Cost per sales: pay according to the sales brought to the merchant
CPA: Cost per action is paid according to the action. In a broad sense, action includes many such as clicks, register, install
CPI: Cost per install, pay according to download
CPL: Cost per lead According to registration,
Lead: Register and fill in the form, download
Banner: Banner advertisement, an advertisement strip that runs horizontally across the entire or most of the website page.
Button: button advertisement, the area is relatively small, compared with the banner, there are different sizes and layout positions to choose from.
Banner Ad: (banner ad) the ad display position at the top, bottom or side of the web page;
DSP display advertising: (Demand-Side Platform), that is, the demand-side platform.
Bounty (also Commission, Finder’s Fee or Referral Fee): Bonus
Commission rate: commission ratio
Cookie: The browser records a string of characters when the user browses the webpage, which can be tracked and analyzed by the user
Cookie Stuffing: A kind of affiliate cheating, implanting cookies through a large number of clicks
Pixel: pixel code, inside the website page, used for tracking
Tracking link: Tracking link
Affiliate link: Affiliate Tracking
Offer: Refers to the promotion project of the alliance
Creative: Material
Newsletter: Types of email subscriptions
Coupon: Coupon
Deal: low price or high cost performance
Cross Device Tracking (also Cross Platform Tracking): cross-screen tracking
Data Feed: also called product catalog product feed, the product material collection is generally displayed in the form of CSV and XML
Demographics: Demographics generally include gender, age, country, etc.
Doorway Page (also Gateway Page): A page specially made for search engines, not friendly
FTC: Federal Trade Commission US Federal Trade Commission, protects consumers, manages online advertising requirements
FTP: a data transfer method
In-house: Advertiser’s internal system
Intelligent Tracking Prevention (ITP): A tracking technology in response to Apple’s privacy agreement
Outsource Affiliate Agency or Outsource Program Manager: Outsourcing Agency
Paid Placement: Paid Placement
Media Kit: Affiliate customers are generally extra paid cooperation materials provided by webmasters, mainly traffic data and services
Rate Card: Media Quote Form
Brand Bidding: Domain name placement
Vertical: vertical generally refers to fields such as e-commerce, money, games
Payout: payment
Pop_under/up : Types of pop-up ads
Return Days (also Cookie Duration): cookie period
SaaS: Software as a Service Software as a Service
Sub_Affiliate: nerwork: secondary affiliate platform
Text Link: text link
Tracking Method: Tracking method
Trademark (TM): brand word authorization
Trademark Plus (TM+) Bidding Rights: Domain Name Bidding Rights Authorization
Postback URL: tracking link, postback refers to the way of data transmission, through the server
S2S: Server to Server server-to-server data transmission method
Javascrip: JS for short, refers to a code installed on a website
Terminology
Ad Serving Terms
SEM: Search Engine Marketing generally refers to search engine advertising such as google ads, Yahoo ads, bing ads
SMA: Social Advertising Marketing generally refers to social media advertising than facebook ads, Snapchat ads, Pinterest ads
Facebook Ads: FB Ads for short
Google Ads: Google Ads (formerly Google Adwords)
GDN: Google display netowrk (google display network)
Adsense: google adsense, an Internet advertising service launched by Google for the alliance of publishers (traffic masters)
DoubleClick: A company acquired by Google, combined with google ads is now the bidding advertisement
Cost: cost
Clicks: number of clicks
CPC: Cost per clicks pay per click (common advertising term)
Impressions: impression volume/exposure
CPM: cost per maile cost per thousand impressions
CPcart: add car purchase cost
CPcheckout: initiate checkout cost
Add to cart (ATC): add to cart
Purchases: purchase volume (FB advertising term)
Transactions: order volume (Google advertising slang)
Add to cart rate (ATC Rate): add purchase rate
Cart to purchase rate: shopping cart to purchase success rate
Checkouts initiated rate: Initiated checkout success rate
Conversion: conversion
Optimize: optimize
Click Through: The number of times a user clicks on an advertisement, one of the indicators for evaluating the effectiveness of the advertisement;
Click Rate: (click-through rate/click-through rate) is Clickthrough-Rate; that is, the ratio of the number of clicks to the number of visits on an online advertisement, that is, clicks/impressions.
CRO: Conversion Rate Optimization
Profit: Profit
Revenue: income
CTA: Call to action action call
ROAS: Return on ad spend, return on advertising expenditure
ROI: return on investment Return Of Investment (note that financial ROI is generally profit/cost)
PPC: Pay Per Click, specifically refers to the search engine’s paid bidding ranking advertising promotion form
CBO: camgain buget optimization, Facebook’s budget optimization method based on the campaign level (automatically allocate the ad group budget under the campaign)
Display Ads: display ads, display ads mainly refer to static image ads, animated ads, and rich media ads.
Native Ads: Native ads, in layman’s terms, are those ads that look like normal content in a website or app.
Targeting: positioning
Reach: Crowd reach
Coverage: crowd coverage
Viewability: Advertisement visibility, the IAB industry has requirements for the visibility of display ads, higher than the exposure requirements, visible to people
Bid: delivery
Pre-click: pre-click stage
Post-click: post-click stage
Campaign: campaign
Ad Set: Facebook Ad Group
Ad Group: Google Ad Group
Ads: creative, ad creative, ad
Audience: Audience
Target Audience (TA): target audience
Target Country: target country
DPA (Dynamic Product Ads): Dynamic Product Ads, facebook advertising term
DSA (Dynamic Search ads): Dynamic Search Ads, google advertising terms
Google shopping: Google Shopping Ads
Remarketing Ad: Remarketing Ad
Dynamic remarketing Ad (DRA): Dynamic remarketing ads in Google display ads, corresponding to Facebook DPA ads. , ads targeted to users who have interacted with the site.
Attribution window (Conversion window): Attribution window
View-through attribution: view through attribution
Click-through attribution: click attribution
DAU: Daily Active User, the number of daily active users
MAU: Monthly Active User The number of monthly active users
Lookalike Audiences: similar audience facebook name
Similar Audiences: similar audience google name
ASO: App Store Optimization App store optimization, in a narrow sense, refers to the optimization work done on the app ranking of the Apple App Store
leaderboard: banner advertisement
AEO (App Events Optimization): App event-oriented optimization advertising
VO (Value Optimization): value optimization
lightbox ad: lightbox ad
ARPU: (Average Revenue Per User) is the average revenue per user, which is an indicator to measure the company’s business revenue.
Terminology
Terms for SEO optimization
SEO: Search Engine Optimization, search engine optimization.
Domain domain name is the URL, usually ending with .com, .org or .net.
Bot (also Crawler, Robot, or Spider): crawler, also called spider
Domain Authority: domain name authority
Traffic: Traffic, the number of total visits and/or visitors to a website.
URL is Uniform Resource Locator Uniform Resource Locator, URL
TKD: Title, Description, Keywords abbreviation, in the SEO industry, TKD is the abbreviation of the three elements of the webpage (Title, Description, Keywords). TKD should be placed between web pages.
Alexa: Alexa.com is a website dedicated to publishing the world ranking of websites
PR value: The full name is Page rank (page level), which is a method used to evaluate the “importance” of a web page.
Script
IP: Internet Protocol, refers to the number of independent IPs, the same IP address is only counted once a day; (different from marketing IP)
CR conversion rate: the abbreviation of Conversion Rate, which means that among the visitors who visit a certain website, the converted visitors account for all
Do-follow Links as opposed to the nofollow attribute. In other words, it is a link that can transfer weight.
Deep Link A link to any web page other than the home page or a link to the content in the APP will automatically wake up
SPAM: SPAM in search engine marketing refers to information that deceives search engines.
CSS: Cascading Style Sheets, describes how HTML elements, such as colors, fonts, etc., appear on web pages and how they are displayed on different devices.
CMS: Abbreviation for Content Management System, content management system
Cloaking: Cloaking usually refers to the use of certain means on the web server to display web pages with different content from ordinary browsing users to search engines.
Cached Page Cached Page A snapshot of a web page as it appeared the last time a search engine crawled a website.
Broken Link Broken Link Links to 404 pages, such as the website is offline, the target page is deleted without being redirected
Breadcrumb Breadcrumbs A navigational element that helps users determine where they are in a website.
Branded Keyword brand keywords user query keywords include your company, brand name or website name
Backlinks Outbound Links Backlinks=InboundLinks are links from other websites pointing to your website
Frames: A Browser Hypertext Language
Meta Tag: code tag
Niche Sites: Niche Sites
Site map: Site map
Terminology
Website Operation Terminology
E-Commerce (E-Commerce)
Digital Marketing
B2B: Business to Business (business to business), such as Alibaba
B2C: Business to Custom/Consumer (business to consumer), such as amazon.com independent station.
C2C: Custom to Custom/Consumer (consumer to consumer), such as eBay, Taobao, Paipai three models.
GMV: Gross Merchandise Volume total turnover, mostly used in e-commerce including unpaid order amount
SKU: the abbreviation of English Stock KeepingUnit
3PL: Third Party Logistics (Third PartyLogistics), the e-commerce industry means express delivery companies
ITO: Inventory TurnOver inventory turnover rate
Brand Loyalty : brand loyalty
Promotion : Promotion
A/B Testing: Generally, the population is divided into two groups, which are used to test a certain variable under the same circumstances
BFCM( black friday and cyber monday) Black Friday and Cyber Monday
COD: Cash on delivery cash on delivery
POD: Print On Demand or publish on demandSubscription service
CRM: Customer Relationship Management: CRM is a business strategy that takes customers as the center and uses information technology as the means.
Consumer Insights: Consumer insight, from the understanding of consumer psychology, from the consumer’s thoughts to find the appeal or positioning of advertisements.
GA: Google Analytics Google for web analytics tools
GTM: Google Tag manager Google’s tool for managing tags
Bounce: jump out
Bounce Rate: bounce rate
Referral: referral
Retention: user retention
Engagement: Interaction refers to the degree of interaction or participation of users on the website or APP, which can be composed of multiple indicators.
Dimension: dimension
Unique: weight exclusion, unique
Benchmark: industry standard
UV: Unique Visitor, independent visitor.
PV: Page View, the total number of page views
Average Order Value (also AOV): customer unit price
Filter: filter
Segmentation: Subdivision
Purchase Funnel: Marketing Funnel (Purchase Funnel)
Conversion Funnel: Conversion funnel
TOFU (TOF): Top of funnel, the upstream of the conversion funnel/sales path
MOFU (MOF): Middle of funnel, the middle of the conversion funnel/sales path:
BOFU (BOF): Bottom of funnel, the downstream of the conversion funnel/sales path (users go through the stage of deciding to buy, at this time, the advertising crowd is users who have entered the website, have added purchases, checked out but have not purchased, or have already purchased)
Repurchase rate: repurchase rate (repeated purchase rate)
Testimonials: Customer testimonials
Reviews: user evaluation
Cold audience: Audiences who have not had any contact with your company/website
Warm audience: Audiences who have been in contact with your company/website (from seeing advertisements to additional purchases, users who have not purchased)
Customer: Users who have made purchases on your company/website
DTC (Direct to Customer): direct-to-consumer brands
Customer Journey: Buying Process
Repeat Visitor: A repeat visitor is an individual user who visits a website more than once within a certain period of time.
Return Visits: The number of repeated visits, the average number of times users return to the website within a certain period of time.
UED: User Experience Design User Experience Design, the original meaning of UED is user experience design, that is, the page presented in front of the user.
LTV: Life Time Value user life cycle
Opt-in: Subscription
Shopping Cart Abandonment (also Cart Abandonment): The shopping cart is discarded, and the user gives up payment after adding purchases
EDM: E-mail Direct MarketingEmail marketing
