Information flow advertising promotion refers to social media, information media, orAdvertisements in streams of audiovisual media content.
The forms of information flow advertisements include pictures, graphics, videos, etc., which are characterized by algorithm recommendation and native experience. Targeted delivery can be carried out through tags, and you can choose push exposure, landing page or app download according to your needs. The final effect depends on Creativity + orientation + bidding three key factors.
Xinli Information Technology is here to chat with you today: How can news feed ads be creative to attract users?
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Information flow advertising promotion
Layout of news feed ads
The current information flow advertisements are mostly presented in the form of large pictures, three pictures, and videos, among which the three picture style is the most eye-catching style.
And a good typography can make the pictures more vivid and powerful. At the same time, a beautiful and unified typography that echoes the creativity can better stimulate the user’s desire to click. From the creative content, it can be seen that the service is intended to be highlighted. And use a psychological approach to think about the points that users are most concerned about from the user’s point of view. In terms of layout matching, the color tone and content are unified, and the color tone and content of the picture are unified, and another round of advantages is reflected in the picture.
Information flow advertising promotion platform
Creativity should match the characteristics of the platform and the crowd to make it more suitable.
Taking Baidu information flow as an example, the platform can be divided into two categories: information and entertainment.
For example, information platforms (mobile Baidu, mobile Baidu browser) cover 80% of Chinese netizens, the form of advertisements will tend to be news, and user labels will be more inclined to work.
Entertainment platform (Baidu Tieba) accounted for 80% of users aged 18-34;
It can be concluded from this that for different platforms, the selection of pictures should be slightly different.
The color tone of in-feed ads
The color matching of the picture must conform to the brand tone, and be clear, eye-catching, and impactful, etc., to generate visual appeal to consumers.
Color suggestions
Brand VI colors, contrasting colors, similar colors, festive atmosphere colors, etc.
Color principles
1+2 principle, it is recommended to use one main color and two matching colors; the color matching should be soft and not dazzling; the color should be saturated and eye-catching; the use of color should match the brand, category, time node, environment and other factors; the color matching suggestion should be positive .
Use hotspots wisely
Utilize the herd mentality, especially the idols and popular public opinions that everyone around them pay attention to have become the vane of the public, and the celebrity endorsement brands that the audience likes will also trigger clicks.
We can combine “hot events, celebrity endorsements, popular dramas, popular games, animations”, etc., with corporate promotional products/services for picture design.
Tuning to user sentiment
Arouse the emotional resonance of the audience through different pictures, play the role of “a picture is worth a thousand words”, and express touching advertisements from the dimensions of “opportunities” and “pain points” to stimulate clicks.
Take advantage of holiday promotions
The exquisite festival advertisement style satisfies the herd mentality of consumers, and the customized festival pictures express the festival greetings to consumers, making advertisements more emotional and increasing brand stickiness. Festival elements are generally combined in picture design to give consumers the most direct feeling of festival atmosphere.
For example, the Spring Festival is often dominated by red, highlighting the festive atmosphere of the Spring Festival. In most cases, we will pay more attention to the creative, landing pages, etc., but only miss the material optimization. Material can greatly affect the user’s click on creativity.
