What does h5 mean?
H5 has two meanings in the narrow sense and the broad sense. In the narrow sense, H5 is just a programming language, while in the broad sense, H5 covers most of the pages on the Internet that use HTML5 technology.
In a narrow sense, H5 is a programming language, which is an abbreviation for HTML5. HTML is also the abbreviation of “Hypertext Markup Language” in English, and HTML5 is the fifth generation of Hypertext Markup Language. Interestingly, since HTML5 itself is already an abbreviation, it is wrong to further abbreviate HTML5 into H5 in English grammar. Therefore, H5 is only used as an abbreviation of HTML5 in China, and English-speaking people do not. Can not understand the meaning of H5.
H5 in a broad sense is different. Most of the webpages we browse, the WeChat we use, and even the software in our mobile phones have the credit of H5. Therefore, H5 covers a very large range in the domestic Internet circle. Any web page, WeChat page and other pages that use H5 technology can be called H5. H5 technology is not limited to pure HTML5, but covers a series of front-end technologies such as HTML5, CSS3, and JavaScript.
H5 meets most of the needs of advertisers for mobile marketing. From form, function to communication, various brands and products are trying to use H5 for marketing. So what are the application advantages of H5 and how to use it better? Let the editor take you to see it together.
H5 page
The H5 page website can be used across platforms, adapt to different device screens, and can be updated in real time. The opening speed and user interaction have been greatly improved. Therefore, content websites such as news, information, and comics in the PC era, as well as application services such as shopping, games, and life, can rely on H5 and transfer them directly to the mobile terminal to create their own business cards in the mobile Internet era. Users can freely share their favorite H5 information pages, and recipients can click to read directly without restriction.
H5 games
H5 mini-games are low in participation cost and highly interesting. These characteristics are very in line with the needs of users for time fragmentation and improve user stickiness. Moreover, H5 mini-games are highly interactive and can facilitate social interaction, which is conducive to the formation of diffuse communication.
H5 live video
H5 makes the video live broadcast more high-definition and smoother. It is a simple operation that truly integrates the video and the webpage, making it as simple and fast for users to watch videos as browsing animations; and H5 can play videos on any platform, and even interact with people and videos . Live video will also become one of the breaking points in the H5 field.
What are the advantages of H5?
Compared with mobile applications, users are more accepting of H5 mobile web pages in fragmented time. H5 mobile pages are more intuitive, lightweight and easy to discover. From the user’s point of view, H5 web pages do not need to be downloaded, do not occupy memory, and the content is updated in a timely manner, and the operation is also intuitive and convenient, leaving no trace after use.
From a developer’s point of view, H5 can cross terminals very well, there is no compatibility problem, it is not subject to market constraints, the development cycle is short, the cost of trial and error is low, and the entrance traffic is relatively easy to obtain. The most important thing is that the profit model retained in the PC era is still applicable to H5 mobile pages.
What are the disadvantages and shortcomings of H5?
Of course, the disadvantage of the H5 mobile page is that its user retention rate is relatively low, and it needs to maintain interaction by constantly attracting new customers and launching new products, and the membership system is not applicable. Therefore, it is not difficult for everyone to find that H5 monetization also has limitations. The commonly used forms of in-app purchases, subscription memberships, etc. in APPs are not suitable for monetization.
H5 is still dominated by advertisements. When there are a large proportion of new users, users will tend to interact with advertisements due to the freshness of the website, which can bring higher revenue to advertisements and a higher conversion rate of advertisements.
