The small program embodies the concept of scanning the code to use and leaving when you are finished, fully serving the needs of young people today. In fact, many people are tired of downloading too many apps on their mobile phones, which not only take up memory, but also keep sending messages to make a fuss Makes people tireless.
The emergence of small programs has brought mobile applications back to the user experience. If your user experience is good and the service you provide is high-quality, then users will like to use you, and there will be no troubled users. It has been liked and praised by many young people. .
So, let’s compare the difference between Mini Programs and APPs.
How to use
The APP needs to be downloaded from the application store, and can only be used after being installed on the mobile phone, which has been occupying the memory of the mobile phone.
Small programs can be used directly by scanning codes, sharing, etc., without downloading, and without taking up the memory of the mobile phone. You can also directly add the small program to the desktop of the mobile phone, making it easier to find the small program
Promotional effect
During the operation and promotion stage of APP, we must do everything possible to let users search from a certain application market, and then download and install it. The steps are cumbersome. Few users are willing to explore there, and downloading also consumes traffic. It takes a lot of cost to acquire users. , after all, if the gift is worthless, no user is willing to pay the energy, time, and traffic.
The operation and promotion of the mini program is very simple, you can experience it directly by scanning the code, which lowers the threshold for users to use, and can achieve the same promotion effect with a small investment.
Marketing Harassment
Since the APP is installed on the mobile phone, many push messages are received every day, which is very annoying, and it is easy to accidentally click on it, which causes great pain to the user experience.
The applet strictly controls the message push. Customers can only push messages if they want to receive messages. The user experience is very good.
Individual needs
Before the mini program came out, you needed to download the app to order food, download the app to watch movies, download the app to shop, and download the app to do anything. After the mini program came out, you only needed to search for the corresponding mini program in WeChat and use it Yes, no download required.
After reading these, I believe why everyone is willing to choose small programs. To sum up, small programs are relatively more convenient to use and better in privacy protection.
