In today’s era of rapid development of the Internet, APPs developed by enterprises have become a new way of promotion and marketing, and APP operation is also essential. And how to run an APP well? How can you retain customers after promoting your products? This is something that an operator needs to think about and study carefully!
APP operation, these indicators have important reference value
1. Number of real users
Data can speak, but data can also deceive people!
When operating an APP, you should be more concerned about the number of real users, rather than just the number of downloads and installations. Both of these data are very false and cannot truly reflect whether users are using your APP!
Therefore, the number of real users, more observation of user activation rate, user activity and retention and other data, are the real users;
2. Weekly, monthly, quarterly and half-year activity
The editor mentioned above that the current indicator for a good APP application is active retention for half a year or even one year!
User activity indicators can help APP operators better understand their users;
3. APP user retention rate (daily, weekly, monthly, quarterly, half-year, etc.)
APP user retention is more likely to be considered under the premise of being active. How can users be retained if they are not active?
Therefore, after having activity, we must consider user stickiness, which is the issue of retention! How to retain users?
You can use the activity SDK bureau function of the activity box to continuously push activities within the application to make users more active;
4. APP user loss data
While paying attention to active users, you should also understand the reasons for user churn, monitor the APP user churn rate, and use data to analyze the shortcomings of the APP!
You can also draw user portraits to describe various situations of user loss, which will be of greater help to subsequent user operations;
