What are some practical methods for APP operations to retain users
In-app activity push
Activity push and content push are actually the same!
Push existing activities to achieve the purpose of user activation and retention!
APP application activities require the use of third-party tools and the activity SDK to capture the user’s basic attributes, such as gender, region, etc.
You can trigger targeted activities for different users to achieve accurate push and avoid user churn;
APP adds user check-in function;
Daily check-ins by users can effectively drive user activity and improve retention rates.
When the user signs in, the APP will trigger a lottery to reward the user.
Of course, when a user suddenly stops signing in, the system can remind the user to sign in quickly through push notifications;
Start from the product itself and constantly update APP functions
The essence of the product is related to the issue of user retention; your product is useless, no matter how good the operation is!
If your product is powerful and can hit users’ pain points, operations can be the icing on the cake!
Therefore, if you want to improve APP user retention, you should make a good product;
Precise channel promotion APP
“Wide casting” promotion can increase visibility and APP downloads to a certain extent, but most users are inaccurate!
Therefore, accurate promotion from the beginning can reduce unnecessary detours in subsequent operations!
You can analyze the channels from which users download the APP, what is the conversion rate of these channels, and how active the users are, so as to carry out precise promotion for precise channels!
Of course, when promoting, the APP must also be promoted to relevant forum sections and target user groups;
Communicate regularly with users and pay attention to user feedback
The main reason why users are inactive and lost is the product!
Then APP operators must pay more attention to users’ operational problems and opinions or suggestions!
When problems arise in user operations, product operators should provide timely feedback to users’ questions and solve the problems in a timely manner!
When users make suggestions for products, they should express their gratitude and submit the suggestions to product personnel for evaluation!
The above are the key points on the methods of APP operation, but these points can only provide an idea. The specific operation methods still need to be combined with the APP to produce twice the result with half the effort!
