How to understand the B2B model and B2C model of e-commerce? There are too many e-commerce models, but do you understand these models?
E-commerce is a business activity that uses information network technology as a means and centers on commodity exchange. In the most understandable terms, e-commerce can be understood as the exchange and purchase of goods and services through electronic transactions on the Internet.
B2B model, sometimes people also call this model “BTB model”, which is the acronym and pronunciation of Business-to-Business. The Chinese meaning is the marketing relationship between enterprises, that is to say, buying and selling. Both parties are merchants, and they complete business transactions through Internet technology or various business network platforms. This model seems to have a small coverage, but it has extremely extensive content.
For example, a retailer purchases goods from its upper-level wholesaler through the Internet, completes ordering and payment on the Internet, and the wholesaler sends the goods to the retailer through logistics. This is the B2B commodity trading model of the two companies.
B2C model, it can be said that this is the most common model in daily online consumption, which is the abbreviation and pronunciation of Business-to-Consumer, that is, the e-commerce model between businesses and consumers. If you break down this model, you will find that every B2C model is very close to our lives.
Take shopping sharing as an example. This kind of website neither generates transactions nor relies on shopping guides to collect commissions. It is a brand-new model that only allows consumers to display the products they have purchased, allowing buyers to communicate with each other. You can share your shopping experience here. The main focus group of this type of website is the fashionable young group. They prefer to “show off” themselves and the products they buy. Mogujie and Meilishuo are such sharing websites. Buyers can not only comment on each other’s purchased products, but also influence each other and stimulate each other’s desire to buy, making shopping more interesting. However, with the continuous development of e-commerce, many sharing websites can also complete online transactions of goods.
Through the above simple analysis, everyone has a general understanding of the B2B model and B2C model of e-commerce.
