I saw a restaurant owner before. His membership agency model is super powerful. He solved a big problem, that is, he will not make you feel guilty about making money from your friends. Let me share with you how the distribution system can achieve rapid fission.
In fact, your customers can also think this way. They originally wanted to introduce new customers to you, but if you tell others that there is a commission, some people will be under great pressure, and they may not care about the commission.
My client used three methods to solve this problem, especially the third one is more interesting.
For this method, I suggest you save it first, and then read it a second time if you don’t understand it the first time.
There’s a way to give your customers special, face-saving privileges. Think of Alipay’s red envelopes back then when we invited a friend to participate, and each person would share half of it. We could also make a 200 yuan cash card for old members and ask him to help send it out.
Remember, he only needs to forward it to his friends, and his friends only need to click to receive it. The system will automatically record the recommendation relationship. As long as someone brings this cash card to your store to make purchases, he or she can collect money by showing it when checking out.
In this case, your customers will have a lot of face, right? Back then, Luckin Coffee delivered coffee to everyone at the very beginning, to various celebrities. How many cups do you think is good? Give you a coupon, and after you click it, there will be 5,000 cups of coffee in your coffee wallet. A cup of coffee costs two yuan and forty cents, and 5,000 cups of coffee are not worth much.
Because you are looking for a big coffee maker to help you spread the news around you. The coffee coupons are valid for 12 months. What will happen if you don’t finish the coffee after 12 months?
If he wants to return it to the platform, then the big shot will feel that he is at a disadvantage. At this time, he will choose to give it to others. The fission speed will be even more intense. One person can drive 5,000 people. How many people can another 5,000 people drive? To take advantage of their fear of losing money, this is Luckin Coffee’s traffic diversion strategy.
The second method used to be based on commission, but now the commission is turned into points. The points can be converted into gifts for the referred customers. In fact, it is similar to commission, but it feels completely different.
Third, turn the commission into an opportunity to join a group. For a group of three to five or seven to ten people, even if you win the prize 100%, the customer will feel that the prize is obtained by their own luck rather than earned money. Friends’ money locks customers in, and the relationship breaks down.
The above is an introduction to how the distribution system can achieve rapid fission.
