Today I will talk about shared stores. Shared stores are very popular recently. I will tell you two cases. You will be deeply inspired after studying these two cases. What is the first case?
There was a customer who had a local decoration master and a plumber. His customer rented a room without a water heater. It was very cold to take a shower in winter. Without saying a word, he took out a water heater and asked the master to give it to the customer. After installing it, the customer’s money was confiscated in the end. In the end, this customer brought him about 30 customer transactions in the next year. Later, he will still give this customer a certain amount of compensation for every transaction.
There are many such cases at present.
The second case: There is a customer. Every time he comes here for a meeting, he will go to the market to buy some children’s clothing, baby clothing, and children’s clothing.
Because in his community, there are many uncles, aunts, grandparents, grandparents, etc. who are raising children. When he goes back, he will give these very beautiful clothes (which don’t cost much each piece) to these people who are with him. For some people who live in a community and have a store, when their store opens, many uncles and aunts often come over to help them with opening activities, do some publicity, send out some flyers, etc. In fact, these cases are all shared A store practice.
It’s just that he is more humane and long-term when doing it. Of course, if we are engaged in kitchen and bathroom building materials, we can include plumbers, decoration companies, ceramic tile sellers, and many other customer groups. Can we form a joint venture with them? A true iron triangle, an industry alliance, let us jointly lead orders and do such a thing together.
Here, you must give others a certain amount of remuneration after the transaction is completed and the results are obtained, whether it is a remuneration of 15, 20 or 30 points. If a person gives you a customer, for example, gives you a telephone resource, or guides a customer to come over, no matter what you do, you have to give him something valuable, even a small thing. You also need to send them back and forth, so that your store can truly achieve sharing.
This is called a shared store. What do we lack in many cases? What is missing is this kind of traffic, what is missing is this kind of precise traffic, this kind of precise traffic is very, very important, our terminal physical stores must find ways to expand our precise traffic and precise customers.
