During the Spring Festival, offline shopping malls have always been a good place for everyone to spend money. However, this Spring Festival is a bit “cold”. So some people have turned the battlefield to channels such as WeChat groups, Moments, mini programs, and live streaming.
For many businesses, the loss of the prime Spring Festival period that boosts sales has caused heavy losses due to the epidemic, and the long time to resume work is also worrying. Although many professionals have predicted that the focus of offline economic and industrial development will quickly pick up in the second and third quarters, basic operations that are currently delaying the resumption of work have become an urgent need for many companies.
Faced with a steep decline in offline customer flow, many large shopping malls have recently begun to seek to transition online, using online platforms such as official accounts and mini programs to provide online shopping services for their stores. Many merchants have also taken advantage of the trend and opened their own mini-programs, using the WeChat platform to quickly help merchants open their traffic portals. Combine offline stores to drive online resources and open up the offline and online closed-loop marketing model.
Large shopping malls such as Chengdu Vientiane City, Joy City, and Ito-Yokado have also built their own online mall platforms + online WeChat group operations + live-streaming promotion shopping guides to provide consumers with shopping channels.
Online shopping malls are favored by users because of their convenience and speed. In recent times, switching to online sales to make up for the losses caused by closures has become a new measure for major shopping malls and enterprises.
Ensure effective communication with customers during the design of the online mall system. During the actual design and development process, ensure that the interface design is beautiful and friendly, information query is flexible, convenient, fast and accurate, and all products in the mall can be fully displayed and classified in detail. . At the same time, product sales rankings are conducted to facilitate customers to understand the best-selling and latest products in the mall, while maximizing system integrity, easy maintenance, easy operation, stable operation, safety and reliability.
In fact, offline malls and online sales are not new developments. Many shopping malls have already tried to explore online before, but because they did not regard it as an important breakthrough point at the time, most of them only had a superficial taste. The stimulation of this emergency situation has gradually enriched and improved the online development layout of shopping malls. At the same time, we also believe that in the near future, more and more corporate merchants will join this battlefield and look forward to creating an innovative marketing model.
