How can maternal and infant companies quickly explode into the market through mini-program mall development?
Children are the hope of a country. Whether at home or abroad, the maternal and infant market is always one of the markets that receives the most attention and attention. After the introduction of the second-child policy, the demand in the maternal and infant market has gradually increased, providing greater development space for the development of maternal and infant enterprises. With the rapid development of the Internet, maternal and infant products are no longer limited to domestic products. More and more users are purchasing well-known overseas maternal and infant products through online shopping, purchasing on behalf of others, etc. In order to expand the market, domestic maternal and infant products are also entering overseas markets. Under the influence of the mobile Internet, there are more and more development of maternal and infant mobile APP applications and maternal and infant applets, providing consumers with a more convenient shopping experience.
So, how to develop maternal and infant mobile APP application software and maternal and infant mini-program development to quickly attract traffic and achieve conversion?
Introducing overseas maternal and infant products to improve market competitiveness
Under the influence of economic globalization and global economic integration, the interoperability of domestic and overseas products has become more and more common, and more and more consumers purchase overseas maternal and infant products through purchasing agents, online shopping and other methods. Maternal and infant companies can introduce well-known overseas maternal and infant products for authorized sales through maternal and infant APP applications or maternal and infant mini-programs, so that users who are famous for overseas maternal and infant products can also pay attention to and learn about the company’s own maternal and infant products, which can be converted into enterprises loyal customers of its own products; similarly, through the brand effect of well-known overseas maternal and infant products, the company’s own brand image and status can be enhanced, and the company’s competitiveness can be improved.
Guarantee product and service quality
With the upgrading of consumption, people gradually pay less attention to price and pay more and more attention to product brand quality and service quality. This is particularly obvious in maternal and infant products. According to the changes in people’s consumption habits, maternal and infant enterprises can establish a good corporate brand image in terms of product quality and service quality through maternal and infant mobile APP software and maternal and infant mini-programs, create mid-to-high-end maternal and infant brands, and attract and convert product traffic. to promote.
Systematic and complete professional knowledge
The users of maternal and infant products are mainly expectant mothers and expectant fathers. Many people do not know much about maternal and infant related products and knowledge, and the relevant information on the Internet is abundant and miscellaneous, and there is no clear, complete, professional and systematic information. Reference Value is difficult to determine. Maternal and infant enterprises can combine this market status and systematically update, manage and publish professional and complete maternal and infant knowledge through maternal and infant mobile APP applications and maternal and infant mini-programs to provide users with useful reference basis, thereby attracting relevant needs. Accurate user visits will play a positive role in promoting later transaction conversions.
Event Marketing Drainage
The scope of offline event marketing is always limited, and the effect is difficult to achieve expectations. Through mobile APP software and mini-programs, maternal and infant enterprises can carry out various promotion activities (such as group buying, price bargaining, points exchange, full discounts, discounts, etc.), and the activities are directed to consumers nationwide, with unlimited radiation and more effective effects. obvious.
Live video streaming
For expectant mothers and fathers, they don’t know much about mother and baby, and they have no relevant experience. Companies can use online video live broadcasts to explain to all users how to choose and identify suitable maternal and infant products, as well as live broadcasts of knowledge before, during, and after pregnancy to attract traffic.
With the rapid development of the Internet market, consumer behavior and consumption concepts have undergone fundamental changes, online shopping habits have gradually developed, and mobile application software development has played an increasingly important role in corporate marketing and promotion, and the maternal and infant market is no exception. Especially with the development of global economic integration and globalization, the trade of maternal and infant products at home and abroad has become the norm. The market size of online shopping through APPs or mini-programs has been further improved, and there will be more and more room for development in the future. It is an enterprise Business opportunities that must be seized.
