Many companies are developing small mobile programs, involving catering, e-commerce, travel, life services, etc. The development of small programs is only the first step, and how to operate successfully is the key.
Today let’s talk about the mini program operation and promotion plan: how to effectively operate and promote the mini program?
1. Industry experience
The successful operation of small programs generally has years of industry experience. For example, if you are in the catering industry, then develop a catering platform and let merchants settle in. Because you understand the catering industry, you know the pain points of merchants, and the developed small programs will be It is what the merchant wants, you are in the business, you understand the pain points of travel, and develop a small program to solve the pain points of travel, that is to say, if you want to have a high probability of successful operation, you must find the field you are familiar with, nothing more than Transferring the previous offline business to online, you can use your own experience and contacts to achieve better results. Remember to enter a field that you don’t understand at all, and think of a field that you don’t understand at all with a fluke mentality, hoping to be a small business. The probability that the program will be successful is very small.
2. Brand promotion
Whether it is online or offline, participating in some promotional activities and letting more users know you through sponsorship is also an important method of operation.
3. Advertising
Advertise online, let target users find you when searching online, and get user traffic online.
4. Public account related applet
The official account is associated with the homepage of the mini program, and the mini program and the official account are connected by making full use of the original fan traffic, so that readers can see suitable promotions when reading articles, and can immediately click on the link to enter the mini program store. In order to achieve the promotion purpose of the mini program.
5. Small program fission
The mini program is forwarded to WeChat group chats or friends to achieve fan fission. With the social nature of WeChat group, posting the mini program code in the group can effectively increase the exposure of the mini program.
