The dividends of small programs and apps are valued by more and more companies, and they are not far behind and want to get a share of it.
So, do you know which is easier to develop small programs or apps?
Before discussing this issue, we should first understand the difference between the two before making a choice.
1. Target group
Mini-programs: Mini-programs can only be used in WeChat, and are limited to WeChat users and the target users of the mini-programs; currently, there are more than 1.2 billion WeChat users, and mini-programs are an emerging market with great room for development.
APP: Today’s APP is for all users who use smartphones. Therefore, APP has a wide user base.
2. Function board
Small programs: Small programs rely on WeChat to survive. Without WeChat, small programs cannot be used; the carrying capacity of small programs is not as good as that of APP, and can only provide some simple functions; but small programs do not need to be downloaded and installed, and do not occupy mobile phone memory.
APP: All functions of the application are very perfect. After all, the development time is long enough, the scalability is strong, and the user service is more complete; in the application, many functions of the application can be played arbitrarily. As long as the enterprise’s development team is professional enough, many functions can be easily implemented.
3. Development cycle
From the perspective of the development cycle, small programs have an absolute advantage.
Mini Program: Because it relies on WeChat, a small program, the development cycle is very short, usually only takes about two weeks to complete.
APP: The development cycle of APP is relatively long, ranging from two to three months to half a year or even a year; in addition, APP must also consider compatibility, because different operating systems have different versions.
Fourth, development effect
Mini Programs: Mini Programs rely on WeChat to survive, and WeChat is a very large ecosystem. Therefore, Mini Programs can be promoted in WeChat social circles and are relatively convenient to use.
APP: APP is an independent ecosystem, and its promotion effect is weaker than that of small programs.
5. User Experience
Mini Programs: Mini Programs rely on WeChat to survive. Therefore, whether it is interface design, page switching or functional requirements, it is normal for the same design to appear, so it is difficult to achieve a high degree of customization.
APP: APP has an absolute advantage in terms of user experience. Whether it is from page loading speed, product popularity or unsightly appearance, enterprises can let professional and technical personnel make adjustments.
