Many corporate customers are asking, why do we need to develop a separate small program when we already have a public account and even an App?
Today I will list the advantages of mini programs for you:
(1) Active traffic introduction
WeChat, Baidu, Alipay and other platforms come with billions of user groups, and through social fission and other methods, they can acquire customers quickly and at low cost.
(2) Comprehensively reduce entrepreneurial costs
The development cost of WeChat mini programs is almost one-third of that of APPs, reducing the burden on entrepreneurs.
(3) No installation required, just scan and use
There is no lengthy search → installation → registration process for the APP. The WeChat applet does not need to be installed or uninstalled. It can be used immediately after opening and used.
(4) Friendly user experience
Mini programs will not actively push information to users, and will not harass customers and cause resentment towards the company.
(5) Multiple scene entrances
WeChat mini program has more than 50 online entrances and rich offline scene entrances, which greatly reduces the marketing costs of enterprises.
WeChat is no longer the only one in the implementation stage of mini programs, including major Internet companies such as Alipay, WeChat, Baidu, Douyin, Toutiao, etc., have already adapted their own mini programs. , it can be said that small programs are now the number one traffic portal for major Internet platforms. Major platforms have also provided sufficient traffic entrances. In an era when traffic is king, platforms have provided us with such good traffic dividends, why don’t we use them?
