With the rapid development of mini programs, many businesses have entered mini programs to expand online and offline customer sources and enhance their own brand image. As a light application attached to the APP, WeChat applet is the most familiar to users, so many merchants will use it as their first choice. With the development of mini programs, many platforms have launched their own mini programs, such as the Douyin platform.
Although the mini programs of WeChat and Douyin have similar style interfaces, the essential difference lies in the platforms and payment methods they rely on. Some merchants will also make Douyin mini programs after entering the WeChat mini program. Then why do we need to develop Douyin applet after developing WeChat applet? With the rapid development of mini programs, many businesses have entered mini programs to expand online and offline customer sources and enhance their own brand image. As a light application attached to the APP, WeChat applet is the most familiar to users, so many merchants will use it as their first choice. With the development of mini programs, many platforms have launched their own mini programs, such as the Douyin platform.
Because the characteristics between the two are different. The WeChat social platform has a relatively strong social attribute of privacy, and mini programs relying on the WeChat platform must be shared and spread by merchants in order to obtain more traffic. However, merchants can also use nearby mini program entrances to obtain more offline traffic, and WeChat is highly used as a social platform, which also increases the frequency of mini program use.
What are the characteristics of the Douyin mini program? With the growth of Douyin in recent years, the number of daily active users has been increasing. Hundreds of millions of users are using Douyin every day, and the traffic distributed is huge. It brings a large number of traffic users to the Douyin mini program and provides traffic guarantee for merchants to attract traffic into the mini program.
The Douyin mini program is centralized traffic, which is public domain traffic. Merchants can attract traffic through personal homepages, search portals, short video mounts, top comment areas and other portals. Moreover, Douyin has a mature short video delivery model. Merchants can show their products or services to users through short videos. Douyin has a unique algorithm, which uses the algorithm to recommend video content to users, making it easy for merchants to create hits, thereby allowing the mini program to gain greater exposure.
Douyin can distribute traffic and also has the function of social fission. This is because the Douyin mini program has a “shooting Douyin” function, which allows any user to “endorse” the mini program’s products, thereby providing a foundation for the fission of the mini program. Each of these two mini programs has its own advantages. Merchants can choose according to their own needs and choose the appropriate online sales model.
