In today’s society and today’s market, no matter which industry a company is in or in which form it promotes its brand/products, it needs to be on the Internet. Promotion; that is to say, for enterprises, the development and application of e-commerce APPs, or the development and application of short video and live broadcast APPs, have become the first choice for enterprise development or brand/product promotion.
Nowadays, the practice of e-commerce + short video + live broadcast model has made various companies truly understand that this is the direction of the current era, and when companies develop APPs, they need to use e-commerce + live broadcast The model is combined and developed to promote the development of the enterprise.
So, when a company develops an APP, what advantages does it bring to the company by incorporating the e-commerce + live broadcast model into it? Let’s take a look!
1. Redefining the shopping mall
In the past, people needed to go to offline stores when shopping, which was the so-called shopping mall. Merchants went to manufacturers to purchase goods, while consumption People go to merchants to buy products; but now, when people are shopping, they only need to find stores on the Internet and enter them to buy products, transforming the place-person-place into people-place-person. Consumers can directly go to the manufacturer to buy products across the store. .
You must know that this transformation not only creates a close-range scene for communication between people and goods, but also increases people’s trust in products. The brand is based on entertainment social networks to achieve fission-style dissemination of goods, providing some Long-tail products increase room for development.
2. Improved the consumption value of consumers
Consuming while playing is the biggest difference between short video live broadcast e-commerce and traditional e-commerce; traditional e-commerce is search shopping, such as Taobao and JD.com, but today’s Taobao and JD.com also have live broadcasts, but they are still pushed based on consumers’ previous consumption, which means that they need people to come back and have the desire to shop. This will result in relatively low user daily activity and a long consumption conversion process.
The short video live e-commerce is different. Short video live e-commerce is a discovery shopping for consumers. After all, users enter the short video platform with an entertainment mentality, and in entertainment In the process, users will be infected by the anchor’s words and the group consumption atmosphere, and thus consume. In this way, not only the daily activity of users is relatively high, but the consumption conversion process is also short.
3. Complementary advantages in content
Nowadays, the length of short video content is uncertain, ranging from more than ten seconds to more than ten minutes; in terms of content, it is diverse It is diversified and rich, which is very in line with the fragmented usage needs of users, and can achieve the effect of rapid dissemination, as can be seen from the popularity of platforms such as Douyin and Kuaishou on the market today.
However, for live broadcasts, although it takes a long time, because some anchors are too nonsense when selling products, resulting in high user mobility and unable to retain too many users, but during the live broadcast The content presentation can be more detailed and the scenarios are diverse, and it can also allow real-time interaction between merchants and users, allowing users to experience offline consumption experience.
In today’s society, the short video + live broadcast model meets users’ entertainment and social requirements, as well as people’s material needs, so this model will definitely become the next development direction; to put it simply, it is Combining “spiritual consumption” with “material consumption” to meet the various needs of users will also help merchants build their own private traffic pools and facilitate brand sales and monetization.
