As the saying goes: Where there are people, there are rivers and lakes, and where there are rivers and lakes, there are business opportunities, and WeChat is the most popular in China For social APPs, it has penetrated deeply into people’s daily lives, and its user volume and activity are unmatched by other social platforms; as WeChat’s most popular mini program, it is deeply loved by people and has become a It is a new traffic gathering place. Therefore, it is a promotion channel that many companies and merchants value when promoting their brands and products.
If an enterprise wants to take its enterprise to a higher level through mini programs, it must first understand the basic characteristics and rules of the entire platform in order to maximize its advantages and obtain more exposure and conversion volume.
Of course, first of all, enterprises should determine the four characteristics of mini programs, which are mainly reflected in the following aspects based on the huge traffic of WeChat and the network of friends.
1. Customer acquisition channels for mini programs
To put it simply, it is to convert WeChat users into its own customer sources; as we all know, in mini programs, there is a function called ” “Nearby Mini Program”, this function allows the company’s mini program to be directly displayed in front of WeChat users within 5 kilometers of the surrounding area, and the ranking of this function is calculated based on distance, so when the WeChat user is closer to the mini program, the ranking The longer it is, the higher it is, which has certain advantages for companies or merchants in the daily necessities and retail industries.
2. The fission of mini programs
To put it simply, it is to give full play to the human resources of each customer. As we all know, mini programs have the characteristics of being easy to spread and can be more Quickly realize content sharing and forwarding. For example, when a user is optimistic about a product, he can forward it to friends, groups, Moments, etc. with one click. It also supports sharing to other platforms.
For enterprises/merchants, with the help of this feature of mini programs, users can better trigger the behavior of forwarding and sharing, and achieve customer fission growth faster.
3. Display of mini program content
To put it simply, it is to push products to customers. You must know that WeChat mini programs are run based on WeChat, and WeChat With 1 billion users, it is an excellent platform for businesses.
For enterprises, when a company owns a WeChat applet, it is equivalent to getting a “window” for product display on this platform with 1 billion traffic.
4. The stickiness of mini programs
To put it simply, it is to turn new customers into loyal customers; you must know that most companies hope that users will find stable customers. customer sources, so that new customers can become repeat customers; but if you want customers to make repeated purchases, it is not just a matter of product promotion, but also needs to include the company’s services, product quality, etc., and distribute these strategies to users to promote consumption. Repeat consumption.
