WeChat launches mini programs, which can create marketing sparks for various industries. The fresh food industry is also very suitable for the development of the WeChat mini program mall system. So what benefits can the WeChat mini program bring to the fresh food industry? What are the functions of the fresh food industry mini program mall system development?
1. Member management and user training:
The family has enough food, so there is no need to panic. The biggest fear in doing business is the ups and downs of business, especially the time-limited fresh food industry. Through the fresh food e-commerce applet, all users can automatically become members by placing an order. The more they consume, the more discounts and offers, making it easier to cultivate loyal old users
2. Event marketing, not afraid of inventory:
Because fresh products require a lot of time, the price needs to be adjusted differently according to the freshness to stimulate sales. If it is a physical store, it is not easy to operate, but it can be easily achieved through the fresh food e-commerce applet.
3. Offline experience, online ordering:
After experiencing the offline physical store, users can place orders directly at home through the fresh food e-commerce applet, which is very convenient, expands the online market of the physical store, and builds user trust Stronger.
4. Online products, breaking through single-store categories:
We all know that the more product categories a physical store has, the more consumers can be attracted to the door. Traditional physical stores are restricted by store space and have limited categories. And by grafting the new retail model of fresh food mini-programs, offline physical stores display samples, and online product categories can be infinitely expanded.
5. Standardized products, not afraid to choose:
Fresh food is the most fearful of picking and choosing, but through standardized products online, users can place orders through the fresh food applet without having to choose.
6. Combination and matching to stimulate consumption:
We can set different packages for fresh food, such as weight loss packages, senior packages, daily early adopters, etc., and set different categories to stimulate consumption.
7. Online storefront, expand user radius:
User shopping is no longer limited to nearby merchants, and merchants further away can also become shopping targets.
8. Door-to-door delivery in half an hour, more convenient:
Because the physical store is nearby, the speed is fast, and there is no need to worry about the express delivery time of about 3 days for traditional online shopping.
What are the advantages of developing a WeChat fresh food mini program mall system for the fresh food industry?
1: The fresh food applet is based on WeChat, has a strong social contact network, and can quickly fission and attract new customers.
Two: The fresh food applet can use the reservation function to realize fresh food at home and fast delivery. The fresh food industry is a typical O2O industry, so fresh food is more suitable for community O2O. Use the mini program to place an order online, set the delivery time and delivery address, and then you can easily wait for the delivery at home. Community O2O door-to-door delivery is very convenient, and it can ensure the freshness of the dishes and reduce the loss rate, so it is naturally popular.
Three: Complete online and offline membership accumulation with the help of fresh food mini-programs. Relying on the development of fresh food mini-programs to complete membership functions, including membership points, membership recharge, and membership levels, we use WeChat user data to add membership tags and feature groupings to achieve precise marketing.
