With the recent recurrence of the epidemic, various scenic spots have promoted the normalization of reservations for tourist attractions, achieving limited admission, reservations, and staggered peak admission. After “reservation of scenic spots” became common, most scenic spots will put the “reservation” function on their official websites and third-party platforms, which will make tourists need to download various APPs to make reservations, making the process too cumbersome. WeChat applet can help People solve this problem.
Although mini programs have been around for many years, there are still many scenic spots that have not yet built their own mini programs, or have a complete travel mini program. Whether it is functions or scenes, WeChat mini programs are very consistent with the development of scenic spots. They not only provide tourists with convenient travel services, but also increase the popularity and influence of scenic spots. So, what functions and advantages does the development of travel applets have for scenic spots?
Improve user experience
The development of travel mini-programs will help users better implement functions such as determining travel routes and booking travel tickets. Users do not need to actively contact travel merchants. They can easily and quickly complete the entire reservation process with just the move of their fingers, and it is all completed within the WeChat environment. There is no need to install additional applications and perform redundant operations, which can greatly improve the user experience.
Meet user needs
With the continuous improvement and enhancement of mini program functions, people will increasingly dislike travel applications (APPs) that are cumbersome to operate and occupy mobile phone memory. Lightness and convenience are the requirements of the times and are more in line with the psychology of users, so travel mini programs will become a trend.
Get a lot of users
The advantage of the travel mini program is that low-frequency travel software can use the power of WeChat to gain more users and increase the frequency of user use by taking advantage of the multiple entrances of the mini program. Moreover, as people’s use of WeChat continues to increase, its stickiness is very high, which can better promote the use of travel mini programs.
Facilitates secondary marketing
Tourism companies can also manage and summarize user reservation orders and obtain user portrait data to improve corporate products and services, better conduct secondary marketing, and increase customer return rates. In addition, various tourism consultation activities can be released through the mini program to facilitate tourists to participate as soon as possible.
Therefore, the development of small programs can effectively help the development of tourist attractions, not only in terms of services to tourists. As the epidemic situation becomes normalized, scenic spots should improve their own mini-programs, such as travel reservations, VR roaming, live viewing of scenic spots, online purchase of cultural and creative products, various tourism information, etc. These functions can better help scenic spot management and The construction of smart scenic spots.
