E-commerce has grown rapidly year by year, attracting many new entrepreneurs and investors to get involved in this field. Various e-commerce platforms have sprung up with various business models. In this context, how to make good use of new business models and how to innovate management are particularly important.
The rapid development of “Internet +” technology has enabled e-commerce to show a good development trend in our country with its convenience, security, and interactivity. It can not only bring a broad Internet market to the industry, but also optimize its own convenient function sections. User shopping experience.
Mobile APP development provides companies with an excellent opportunity to equally seize the new generation of consumers, but not everyone can seize such an opportunity.
Many APP operators are not able to clearly understand what their APP products do? This leads to the inability to find the target users of the product. If the positioning of the target users is not clear, then all subsequent APP promotion and APP operation work will be It’s all in vain! Understanding what your APP does deserves the attention of all APP operators.
After knowing what their APP does, even if the APP operator understands the core value of the APP product, they must then analyze who the users of the APP are and who they are using it for. In this way, the user group of the APP can be segmented. For example, relevant data of demand surveys can be collected to analyze the consumption power, group characteristics, and needs of such users, so as to better improve the user experience of the APP and satisfy the needs. User needs can also provide reference for early APP promotion.
When you know who the users are, it is easier for you to formulate methods that match the characteristics of the user groups. Once you have the methods, you should also know where your users are. Only by knowing where your users are can you be targeted and write more effective APP promotions. Strategy.
In order to more accurately understand the behavioral characteristics of APP users, APP operators can create corresponding APP activities in the APP application content, use the activity box APP activity operation tool, embed the SDK, and continuously capture the user’s behavioral characteristics through APP activities. .
