After the epidemic, live streaming, short videos, online courses, etc. have developed by leaps and bounds. Here we will talk about the knowledge of live streaming app development. If you need to develop a live streaming app, you need to pay attention to the following three issues: technical difficulties, live streaming The editor will briefly share the model and profit model. The content is for reference only.
1. Technical difficulties
1. Low latency: For interactive live broadcasts, achieving low latency is the core of live broadcast technology. This involves the selection of network paths and transmission protocols. How to choose the optimal path and choose different protocols in different scenarios all require Long-term accumulation of experience in voice and video development.
2. No lag: This is the core of user experience. Many reasons for lag are due to video packet loss during transmission in a weak network environment, which requires some remedial measures, such as packet loss and retransmission. Or forward error correction, etc. You can also consider exchanging clarity for fluency. These require constant exploration and correction.
3. High concurrency: In live broadcast, the level of high concurrency may be hundreds of thousands or even millions. This is also one of the key technologies of live broadcast and has extremely high requirements for servers and distribution networks.
2. Live broadcast mode
There are many ways to live broadcast mode, such as bringing goods, interaction, live PK, charity, games, movies, dancing, singing, etc. For corporate merchants, they must pay more attention to live streaming to bring goods, so that they can monetize faster, such as store goods. Live broadcasts in series, overseas purchasing agents, base broadcasts, bargaining flash sales, expert clinics, etc. The specific live broadcast mode selection needs to be based on your own product conditions to find a suitable live broadcast mode.
3. Profit model
There are many profit models for live broadcasts. If there are users, there are common models for advertising monetization. Live broadcast viewers give rewards, users can recharge to buy virtual coins to give gifts, etc. In the shopping guide model, the anchor is more about bringing goods and guiding users to purchase goods (by means of promotions, low prices, flash sales, etc.); the fourth is the paid live broadcast model, in which the anchor pays to start the live broadcast or the audience pays to watch the live broadcast; there are many more , I won’t explain them one by one here.
In short, for you who want to develop a live broadcast APP, how to attract users to your platform is the key. Without users, the live broadcast model and profit model are meaningless.
