In the economic market, there is the impact of soaring prices. Both suppliers and merchants feel that it is becoming increasingly difficult to make money. Moreover, the rapid development of online shopping has also made the profit margins of market products shrink again, and As a physical store or an offline traditional enterprise, the key to growth is not only to expand the scope of investment, but more importantly, to integrate online and offline sales models. Therefore, WeChat mini programs have low development costs and The bright future has become the choice of many enterprises and merchants.
So how to operate to increase product profit margins?
Marketing activities to increase customer orders
Based on online marketing activities, how can companies and merchants obtain greater profit margins for their products? Take “bargaining activities” as an example. In this type of activity, it is mainly through the participation of more users to increase the number of customer orders that the profit margin of the product can be effectively increased.
Data analysis, accurate conversion rate
The background of the mini program can provide richer and more diverse data to enterprises or merchants. It can obtain real user feedback, user behavior, user interests, etc. from effective data, and make corresponding adjustments based on feedback from different activities, thereby increasing accuracy. Conversion rate to increase product profit margins.
User fission, increased product conversion
Because the mini program is based on the social attributes of WeChat, it can use a variety of fission auxiliary tools such as “community operation”, “friend sharing”, “public account”, “moments” and “video account” to produce rapid dissemination. Through this kind of user forwarding The sharing model can generate product conversion more intuitively and quickly, thereby tapping more potential user consumption and increasing product profits.
To sum up, if we cannot increase the profit value from the purchase price of the goods, we must make changes in the sales form. Only when the sales volume increases, the profit margin of the goods will be infinitely enlarged.
