Nowadays, the country is fully promoting “digitalization” in order to enable China’s market economy to develop faster.
Among them, the parking lots in our daily lives have also followed the process of digitization and entered new application models. Many companies have begun to use WeChat mini programs to improve the convenience of parking users, and because mini programs are “extensible” The carrier can also expand other service products on the basis of parking services. This is the now popular “smart parking”. So how do companies make money with the help of smart parking applets? Let’s take a look at the editor’s analysis and introduction.
1. Online parking reservation
In traditional parking, there is often no digital management and no reliable data as a basis, resulting in the inability to rationally allocate parking space resources, and users who want to park cannot reserve parking spaces, making it difficult to park when going out. With the help of mini programs, more It is to increase the number of customer orders through online reservation of parking, and rationally utilize parking resources, thereby increasing profits and doubling the profit.
2. Online marketing to attract traffic
The most important reason for the parking lot mini program is to solve the problem of limiting “space”. On this basis, the mini program has online marketing tools, such as price bargaining, flash sales, coupons and other activities, which can attract WeChat users more Come and use it to make the price transparent and affordable, so that users will no longer be troubled by the problem of arbitrary parking charges. Among them, the price of online marketing is also one of the sources of “making money” in the parking lot.
3. Fine digital management
Of course, the key reason why mini programs can help parking lots make money is that they can “digitize” everything and display it through user information, order information, management information, and other data information, and companies can conduct targeted analysis based on effective information to achieve precise management of parking. The effect of the field can not only improve work efficiency, but also, to a large extent, have an in-depth understanding of users, provide targeted services, and achieve profitable management.
When parking lots + mini programs, the services provided to users are no longer so single. Whether it is “retail” services or data analysis, there are “online” business opportunities that cannot be brought about in traditional parking lots. , making parking smart through a one-stop closed-loop sales ecological environment.
