In recent years, whether it is the catering market or the clothing market, the current operating situation is extremely difficult. After all, with the changes of the times, the double-layer changes in user behavior and market environment have made the operation model of traditional stores change. The “disadvantages” of the industry we are in are undoubtedly exposed, so many offline store merchants have begun to promote the implementation of “digitalization” faster. So, can they achieve implementation by choosing to develop small programs? The editor will explain it below.
How to implement digitalization?
Possibility of opening up traffic channels
Why did you choose the mini program platform to implement it? In fact, most merchants mainly focus on low development costs and the advantages of the WeChat platform such as traffic. The standard for digitizing stores is to be able to “reach users” first and open up various channels for obtaining traffic. On this premise Only under this situation can we have the possibility of “unified management”, and the mini program platform just has the basic environment to open up traffic channels and gather users to have digital management.
It has the “implementability” of assisting merchant operations
Of course, after having traffic channels and some “seed users”, it is not possible to realize all digital stores. What is more critical is that the mini program backend can “refine” users. Compared with the previous management backend that did not have a digital , is it difficult to have information about each user and not understand the user? After developing the mini program, the merchant can completely understand each user’s area of interest, age stage, consumption level, etc. through the backend to achieve digital operations.
It has the “accuracy” to build a private domain carrier
Nowadays, store digitization has become an inevitable development trend, and mini programs, as the best carrier for building private domains, have the accuracy of digital realization. The number of users using mini programs is still on the rise from 2017 to 2021, and merchants building mini programs are creating In the future, the main platform for store user management will use mini programs to implement new operating models from the time users enter the mini program and place orders to subsequent marketing and retention.
