In recent years, after micro-live broadcasting has been adjusted again, users who want to watch live broadcast content and interact in real time through WeChat can now use mini programs.
Moreover, the best advantage in the market of mini programs without downloading also makes merchants and enterprises that use mini programs to carry out live broadcasts more competitive, and it is easier to obtain user traffic and be loved by users. If If you want to enter the live broadcast market through the micro live broadcast mode, you need to understand how the WeChat mini program enables the live broadcast selling mode?
Let’s take a look at the editor’s introduction for reference.
1. Development mode: Mini program mall, embedded live broadcast system. This mode mainly embeds the live broadcast system into the mini program mall during development to achieve an overall integration state, and can share a backend. The development method is actually more suitable for merchants who need a second development, because it is more convenient to add new functions again, and it is easier to manage the operations after going online. You can start selling goods directly in the background by starting the live broadcast.
2. Operation model: Mini program mall, live broadcast activities are warmed up. After the mini program is developed, the merchant can directly start the live broadcast in the background. However, the best way to operate the live broadcast delivery model is to use public accounts or communities first. Warm up the event to achieve an ecological environment that can generate a closed-loop sales during the live broadcast. Merchants can use the WeChat platform to attract traffic to promote the content that needs to be broadcast to increase the conversion effect of user fission, and can directly push it to users through the subscription function To predict the price of goods with goods in advance, thereby increasing conversions.
3. Application scenarios: Mini program mall, live broadcast applicable industries. At present, developing mini programs for micro live broadcast can be applied to many industries, such as: fresh food industry, food industry, book industry, digital industry, maternal and infant industry industry, beauty industry, etc., and can be the beginning of entering the social e-commerce operation model. In the WeChat mini program, not only can the live broadcast mode be turned on, but there are also diversified marketing models, such as group bargaining and lottery voting. etc., which allows merchants to quickly acquire customers and make profits with the help of small programs, thereby enjoying the “bonus period” brought about by the current WeChat ecosystem.
