The one-item, one-code anti-counterfeiting traceability marketing system uses QR codes as a carrier to realize full-process digital management of goods, bringing traditional enterprises into the information age, from product coding to production traceability, from distribution stores to end consumers. There are traces to follow every step of the way. Anti-counterfeiting traceability systems can help companies achieve diversified traceability, full-process control, data confidentiality and other functions to meet the product demands of companies from all walks of life and consumers.
Checking the authenticity and traceability information can effectively demonstrate the authenticity of the product to consumers, and for enterprises, it can help spread good brand reputation. At present, one-item one-code anti-counterfeiting traceability has been widely used in dairy, liquor, cosmetics, food, agricultural supplies, electronic products and other industries.
1. Prevent arbitrary prices and plan the price system
At different levels, agents purchase goods at different prices, and cross-selling goods will lead to confusion in the price system and harm the interests of other agents. Through the anti-counterfeiting development system, we can uniformly manage the product prices of agents at all levels and standardize the market system.
2. Maintain reasonable profits for agents at all levels and prevent agent losses
Agents sell goods and charge prices at random, which severely damages agents’ trust in brand products, causing companies to continuously lose capable agents. Through the anti-counterfeiting and anti-channelling system, we can uniformly manage agent behavior, select outstanding dealers for rewards, and retain outstanding agents through low cost and zero manpower.
3. Unified management of agent performance
Agents at all levels have unified QR code background management, automatically settle the agent’s purchase volume, performance and other data, and give agents dividend rewards based on these data to encourage agents to actively purchase and sell goods.
4. Anti-counterfeiting and anti-counterfeiting
Channeling and counterfeiting can easily erode the brand and reduce consumers’ awareness of the brand. The anti-counterfeiting and anti-channelling system can prevent counterfeiting externally and prohibit illegal merchants from mass counterfeiting; internally, it can prevent agents from channeling goods, maintain brand safety, protect consumer interests, and seek sustainable development for enterprises.
In addition, corporate merchants can use QR codes to link factories, circulation channels, products, consumers and other links to realize data-driven reconstruction of “people, goods and places” and establish exclusive user account systems. By giving commodities the ability to manage one item and one code, real-time digital links in the entire commodity circulation process are realized, thereby realizing a smart retail system architecture integrating bottom layer, link and management.
