Although the COVID-19 epidemic hindered the development of offline physical stores last year, the market for online live streaming of goods has been extremely popular. Therefore, in the past two years, many offline merchants have begun to switch to the “online live streaming battlefield” to gain profits, and There are countless merchants who choose WeChat mini-programs to live-stream their goods, and live-streaming mini-programs have gradually become popular. So, is it good for entrepreneurs to choose live-streaming mini-programs to carry goods? Let’s talk about it in detail below.
1. Suitable for entrepreneurship: Compared with Douyin live broadcast to bring goods, firstly, the number of fans needs to reach more than 50,000, and secondly, it needs to provide a lot of high-quality videos. In summary, it requires relatively “technical” Douyin merchants to participate. The WeChat live broadcast mini program does not require any qualifications. Basically, it only needs to have a WeChat public account with 100 followers, and a purchase record in the mini program mall.
2. Draining traffic from friends: Moreover, the live broadcast mini program also has an innate advantage, which is sharing with friends. You only need to select the share button in the live broadcast applet and you can forward it to a WeChat friend group or a separate WeChat friend. This means that you can warm up the live broadcast room or divert traffic to friends. Compared with other platforms where live broadcast rooms share friends This feature is lacking, so choosing a live broadcast mini program is more suitable for entrepreneurs and is easy to attract traffic and share.
3. User Matrix: The live broadcast mini program can solve the shortcomings of other platforms’ live broadcasts, such as the inability to increase customer stickiness and maintain customer pain points, by simply sharing and community operations and building a “user matrix” in WeChat. Solving the problem can form a new sales closed-loop model, add new profit points to the live broadcast operation model, and also allow merchants to achieve low-cost and high-yield goals through live broadcast mini-programs, so it is more suitable for entrepreneurs. .
Generally speaking, it is undoubtedly correct for entrepreneurs to choose the new blue ocean of “private traffic” that exists in WeChat mini programs, and because WeChat mini programs are constantly upgrading functions and optimizing and improving the WeChat sales environment, it will also lay a solid foundation for entrepreneurs. Good business environment.
