Many offline merchants have developed their own exclusive mini programs, but not every merchant can profit from mini programs. In other words, not every merchant can After running their own mini programs well, how can merchants use the fission marketing capabilities of mini programs to easily acquire customers?
1. Determine positioning
This should be something that merchants have planned from the beginning when developing mini programs. Accurate positioning allows merchants to determine whether the mini program attracts people with genuine and good products, retains users through thoughtful services and improved after-sales, or focuses on low-cost routes and uses price advantages. to attract users.
The positioning of a mall has two aspects, one is the positioning of users, and the other is the positioning of products.
User positioning determines all user groups faced by the enterprise, and it is necessary to establish accurate user portraits. Product positioning determines what the company can provide users, what core competitiveness the company has, and what unique and differentiated services or products it has among its peers.
2. Use mini program marketing functions
Mini programs are currently the “son” of WeChat. WeChat has opened various entrances for mini programs and has a lot of traffic support. Although the needs of users are changing with each passing day, the methods and methods of marketing and promotion are basically changing the soup without changing the medicine. For example, limited-time flash sales activities can help merchants quickly increase their popularity, and combined with group buying, coupons, membership cards and other functions, they can have more Rich gameplay.
For example, flash sale activities can stimulate users to participate in activities, group buying activities can achieve social fission through users’ relationship networks, different marketing functions of mini program malls can bring different activity effects to enterprises, and if the multiple marketing functions of mini programs Different combinations will achieve different effects, and there are various ways to play.
3. Create a cultural atmosphere of the mall
Infectious copywriting content can more easily bring users into the usage scenario and stimulate users’ desire to purchase. Users’ better understanding of the product can promote the user’s next action and create a cultural atmosphere of the mini program mall. Through copywriting, users can Provide guidance to achieve transformation.
4. Improve the membership system
The membership system allows merchants to build more three-dimensional user portraits, improves user stickiness and repurchase rates, and facilitates the return of funds.
5. Continuously update and maintain
After a small program is developed, it will not be permanent, because the needs of users are changing every day, and the general environment of the times is also changing. If it remains unchanged, it will most likely be eliminated.
Merchants should continuously accumulate data to understand consumer psychology, and then continuously optimize their own shortcomings, constantly update functions, and keep up with the times and follow the trend.
