The development of the medical beauty industry has also increased people’s acceptance of plastic surgery products. However, after all, they do not accept frequent plastic surgery. Therefore, the medical beauty industry still belongs to the “low-frequency consumption” operating model. This also means that if the medical beauty industry wants to develop, it must build a brand and promote it to acquire new customers so that it can continue to operate. However, traditional offline promotion investment is large and the return is small, which has become a “criticism” in the medical beauty industry. ”, and the integration of WeChat mini programs can solve this problem, allowing the medical beauty industry to use mini programs to seize the market “first opportunity”.
So, what problems can be solved by developing medical beauty app?
1. Reduce costs and establish a promotional brand
The benefits of reducing promotion costs will not be discussed here. What is more important is that we can use new media to establish our own medical beauty brand, so that more customers will not only be familiar with the brand, but also produce a series of brands accordingly. This is a very necessary orientation for the medical beauty industry, so it is possible to build a brand with the help of nearby mini programs, mini program marketing activities, and WeChat public accounts.
2. Improve services and establish a sound system
For the medical beauty industry, there is another industry pain point that urgently needs improvement, and that is service. Failure to improve service quality cannot bring about a good user experience, let alone convert users. Therefore, with the help of the medical beauty applet The online reservations, case presentations, online customer service, etc. provided can enhance the service experience, and after-sales consultation is provided to improve the overall service system.
3. Close the distance and establish social operations
When the medical beauty industry is integrated into the WeChat mini program, first of all, there will be great optimization and adjustment in the adjustment of the operating model, and community operations and content operations can effectively shorten the distance between users and thereby increase the number of users. Trust. At the same time, it can also add “emotional hubs” to the operating model of the medical beauty industry to establish its own social user traffic, and at the same time, it will also produce new effects brought about by user fission.
