Nowadays, the development momentum of small programs is unprecedented, and it has penetrated into almost every aspect of life, food, clothing, housing and transportation.
In the “food” area, many traditional catering businesses have developed their own mini programs. The development of the takeout industry has also accelerated the Internet process of the traditional catering industry. However, the traditional catering industry is increasingly facing the dilemma of rising labor, store rent, and raw material prices. The emergence of mini programs has solved the problem of offline and online connections very well.
So what are the advantages of WeChat mini program development in the traditional catering industry?
1. Better user experience
Many people face queues while dining. If it is a relatively well-known merchant, the queue time may be very long. Many customers will be lost due to long queuing times. However, the mini program does not require users to queue offline and directly scan the QR code to queue up to order food. This can save users’ queuing time to do more things, such as shopping. Greatly improves user experience. It also allows merchants to better collect data to understand user preferences and habits, and adjust inventory and dishes in a timely manner.
2. More function settings
In addition to customer-facing functions such as reservations, ordering, checkout, and reviews, the catering mini program is a powerful management tool for merchants, helping restaurants improve management efficiency. By collecting consumers’ dining information, restaurants can learn about it through data Customers’ taste preferences and consumption habits. At the same time, the mini program establishes an independent database for the store, and adjusts store operation directions, controls costs and optimizes management based on the data.
3. Get rid of third parties
When the traditional catering industry enters a third-party food delivery platform, they will be charged various “exorbitant taxes and miscellaneous taxes” such as entry fees, certification fees, deposits, single commissions, etc. However, mini programs are only the cost of development, and then the rates paid by WeChat , there will be almost no other costs. Great cost savings.
4. Social drainage
Mini programs are backed by WeChat’s user base of over one billion, and WeChat provides relatively large support to mini programs, with many open entrances. WeChat public accounts, WeChat groups, etc. can all attract traffic to mini programs. Merchants can carry out targeted marketing activities for different customers, greatly improve the operation plan of converting users from fans to members, complete precise marketing to customers, and achieve fission communication through users sharing small programs to obtain more consumption. those paying attention.
With the popularization of mobile Internet and changes in consumption patterns, it is very necessary for the traditional catering industry to transform its operations and marketing thinking. Restaurants have WeChat mini programs, which not only bring users a faster and more convenient consumption experience, but also provide themselves with Bringing more exposure and traffic. In the future, companies that focus on user experience and provide personalized services will receive more attention from the industry and users. WeChat mini programs are products that adapt to the development of the times and are the future development A big trend, for the traditional catering industry, only by seeking transformation and upgrading can it go further!
