Mini programs have been highly sought after by various industries since their inception, and the e-commerce industry has naturally benefited from the various benefits brought by mini programs. Because mini programs can not only reduce the initial cost of starting an e-commerce business, but also provide huge traffic for traditional e-commerce businesses.
So what are the advantages of mini programs compared to other channels? Should the e-commerce industry develop e-commerce mini-programs?
1. Mini programs are better than micro malls
There is no doubt that the primary purpose of e-commerce is conversion. Before the advent of mini programs, most e-commerce merchants with official accounts either developed their own official account functions or connected to micro-malls, but mini programs can be directly embedded in the WeChat public platform. . Apart from WeChat official website and backend, there are basically no other channels to obtain data, so data security can be better ensured. Moreover, the mini program supports offline code scanning, WeChat search, wallet, coupons, social sharing, etc., and has significantly more entrances than the micro mall. Therefore, after comprehensive consideration, for e-commerce, mini programs are better than micro malls.
2. Mini programs are better than official accounts
The difference between mini programs and official accounts is mainly reflected in the search results in the WeChat search box.
Before the launch of mini programs, WeChat search results first displayed official accounts. But now the WeChat public platform strongly promotes mini programs, so the current search result ranking is: mini program > official account > circle of friends > articles. In addition, the mini program can add custom keywords, and can set up to 10 keywords, which can be modified three times per month. In this way, the mini program is very likely to be searched by users through these keywords.
3. Mini programs are better than H5
The many entrances to mini programs are incomparable to H5, and H5 has a single page and many functions that cannot be implemented. The user experience and transaction conversion are far inferior to mini programs.
4. Mini programs are better than APPs
First of all, in terms of development costs, the development cost of APP is much higher than that of small programs, and the development cycle is also much longer than that of small programs.
And when using it, the APP needs to be downloaded and registered, but the mini program does not need to be downloaded. Registration can also be directly bound to WeChat and the mobile phone number to which WeChat belongs, which is very convenient.
And for Android, you can also add small programs directly to the desktop. Although there is a process of manual addition by users, the form is no different from APP.
To sum up, for the majority of e-commerce companies, mini programs basically have no obvious shortcomings when comparing all aspects and channels. Therefore, small programs are not something that should be done but must be done.
