Mini programs have exploded more than two years after they were officially launched. Now many companies have developed their own mini programs, hoping to obtain more traffic dividends, but there are still some companies that do not understand the value of mini programs. Still on the sidelines.
Let me introduce to you three important opportunities that small program development can bring to enterprises.
1. Relying on WeChat’s powerful functional system to enable enterprises to achieve better marketing effects
After the mini program is developed, marketing and promotion work needs to be carried out in order to have more users and achieve better results. After all, mini programs are based on WeChat, so when marketing, companies can naturally rely on WeChat’s powerful functional system. Whether it is user analysis and positioning, the selection of marketing activities, or the specific implementation of marketing, it can all be completed through WeChat. In this case, the enterprise first needs to ensure that the compatibility of the mini program is very good and provide more convenience to users. In addition, because the mini program is in WeChat, users’ credibility will be higher, and the marketing effect will naturally be better.
2. Enterprises can easily attract traffic with the help of WeChat mini programs
Now the number of active users of WeChat has exceeded 1 billion, which is a very large market space. After the mini program is developed, it can bring more users and traffic to the enterprise. Through mini programs, enterprises can seamlessly connect with WeChat and directly attract WeChat users to the mini programs, thereby becoming loyal users of the enterprise. Since the mini program relies on the large platform of WeChat, it is easy to divert traffic from WeChat to the mini program. In this way, enterprises can not only achieve better results, but also save time and energy in the process of diverting traffic.
3. Mini programs can bring better user conversion effects to enterprises
There is no doubt that any company is most concerned about user conversion in the process of promotion. Only after user conversion can the company’s promotion be effective, and the company can also make profits from it. Compared with pc jumping from one platform to another , or in terms of app platform jump and download, mini programs eliminate a lot of intermediate links. Users only need to click to enter the mini program without jumping out of WeChat. It is precisely because the mini program is in the WeChat system and is worthy of users’ trust in terms of security and stability, so the conversion effect will naturally be better.
