How do fitness venues use mini programs to promote customers to the gym? A common way for us to gain customers is to distribute flyers on the streets. This way of promoting the number of flyers is not high. So how can you use mini programs to help fitness venues promote and acquire customers?
Nowadays, the national fitness awareness has become higher and higher, and small programs are more of a customer acquisition method for displaying demand and promoting marketing.
What are the main functions needed for fitness venue mini-program promotion to acquire customers?
1. Venue information
Such as venue environment, equipment, course reservations, personal training capabilities, geographical location and other information, only by allowing consumers to fully understand can trigger customer consumption behavior.
2. Course purchase function
After users understand the fitness mini program, some customers will have the idea of purchasing courses, and merchants need to apply for a payment interface.
3. Positioning and navigation function
After booking a course, customers want to go to the venue for consumption, so the positioning and navigation function is essential to enhance the customer’s experience.
4. Discount promotions
Help venues to achieve distribution fission, and regularly launch some promotional activities, such as group fights, fission bargaining, etc., which can trigger users to actively share, thereby helping venues to achieve user fission.
In addition, it can also trigger users’ purchasing behavior and the repurchase rate of old users.
5. Member management function
Whether online or offline, membership cards are an important way to retain customers, and mini programs must have membership card management functions.
6. Online comment function
For fitness venues, customer satisfaction is very important. Online review merchants can collect customer opinions and suggestions, effectively improve their own services, provide customers with personalized and better services, and improve customer satisfaction.
7. Make an appointment online through the mini program
Coaches, courses and other information can be booked online, which can improve the interactive experience between venues and users.
8. Points deduction
Customers can earn points by signing in and making purchases, which can be deducted or redeemed on the points.
Some fitness peripheral products are promoted using mini programs, and customers can also gain greater marketing space. Fitness venues or basketball gyms or some other types of activities can use this mini program for reservations.
