SEO optimization is the abbreviation of search engine optimization. Where there are search engines, there is SEO, such as Baidu search, and Douyin’s on-site search.
So, what is the specific difference between Douyin SEO and Baidu SEO? Just come down and analyze it for everyone.
Douyin SEO
As the name suggests, Douyin SEO is optimized for Douyin search.
Douyin has developed a search, and netizens can quickly find content by entering keywords in the search box.
There are a large number of works in Douyin, how can we give priority to the works that users need more? There is a search algorithm in it, and Douyin SEO is aimed at this algorithm.
Baidu SEO
Baidu SEO is easier to understand. Almost all of us use Baidu to search. The scope of Baidu search is relatively wide. Text, pictures, videos, commodities, etc. can be searched, and even Baidu also includes Douyin content.
Baidu SEO is the optimization for Baidu search. At present, Baidu is still the leader in Chinese search, so there are many companies specializing in Baidu SEO, and there are also a large number of practitioners. For example, Shanghai Xinli Information Technology has been doing Baidu SEO optimization.
The difference between Douyin SEO and Baidu SEO
There are differences between Douyin algorithm and Baidu algorithm, but they are essentially the same, which is to provide users with a better experience and help users solve problems better, but the specific strategies are different.
1. Search content from different sources
Douyin collects the content of its own platform, so its search is a pure site search. If you want to do Douyin SEO, you must have your own Douyin account, and then publish high-quality works. This is the basis of Douyin SEO .
And Baidu collects more content from other sites. To do Baidu SEO, you can build your own website, or publish content through other platforms, and even use Baidu’s own products (such as Baidu Zhizhi, Baidu Library, Baidu Experience, Baidu SEO, etc.) Baijia, etc.) for SEO optimization.
2. Different flow distribution mechanisms
Douyin will have a basic traffic allocation for each work. For example, the first wave of normal account works will allocate 500 traffic, and then according to the user’s response (such as completion rate, number of likes, forwarding volume, favorites, etc.) After evaluation, works with good performance may be recommended for the next round of traffic. In addition, Douyin is also a private domain, and newly released works will be pushed to fans, so accounts with more fans can get more exposure and traffic for their works.
Baidu is different, it is fully open, and will not allocate basic traffic to any page. Baidu will collect all the information of the website and pages for comprehensive evaluation, and then determine the ranking. The higher the keyword ranking of the page, the more impressions and clicks it will get.
The similarities between Douyin SEO and Baidu SEO
Although there are differences between Douyin SEO and Baidu SEO, the essence is the same, so their basic optimization ideas are also the same, which is to provide users with truly valuable and high-quality content.
In theory, as long as the quality of Douyin works is good enough and users like it enough, it will definitely get more recommended traffic;
The same is true for Baidu. As long as the website can continuously input high-quality content, the site can gain more trust and thus more traffic.
Therefore, this article briefly explains what is Douyin SEO and what is Baidu SEO. Although there are objective differences between Douyin SEO and Baidu SEO, their essence is the same, and the basic optimization ideas are also the same.
Whether it is Douyin SEO or Baidu SEO, the first thing we have to do is analyze the industry and users, and then find ways to provide more valuable information.
