SEO optimization has long been an indispensable job for major website operators. Using SEO optimization to obtain website rankings for enterprises can improve corporate profits and achieve very good marketing and promotion effects.
When many novice webmasters do Enterprise website SEO optimization, they often overlook some mistakes, which just give Website optimization has negative effects.
Let me talk to you today: Some mistakes that need to be avoided when doing SEO optimization for corporate websites:
1. No industry analysis, no SEO planning
Industry analysis is very important. Carefully analyze the industry you are in, and find out the highlights of the services you can provide, that is, the characteristics of your own website, so that you know that you can solve the needs of users, so that you can have a group of loyal users and fans. Moreover, we can also screen a large number of keywords according to the industry the website is in to pave the way for future content. Look for keywords that can summarize the services provided by the website from the industry keywords that have been screened out. No more than 3 to 4 are enough. Write the website title, keywords, and deion. Writing these three items must be done before the website goes online, and it is officially launched. Do not change it afterwards, so as not to cause fluctuations on the website. Add difficulty to SEO optimization. Before doing SEO optimization, you must make plans and arrangements. Many people optimize after the website is online. In fact, this is a common mistake. Because it is more troublesome to adjust after the website is online, if some problems are forcibly changed, it may affect the whole body, resulting in continuous troubles in website construction, so it is necessary to make reasonable arrangements for website SEO before website construction.
2. The positioning of the website is not clear
Before optimizing the website, you need to make a positioning for the website, so that you can provide some accurate keywords for the website, and users can easily find the website in search engines. If the positioning of the website is not clear, users cannot find the website according to the keywords they searched, and the exposure rate of the website will also decrease.
3. Adjust the website structure several times
When the website is launched in a hurry without a good structure, it is easy to find various problems in the later stage. When the website structure is readjusted, Baidu can easily lose trust in it. After adjusting the structure of the website, Baidu has to carry out the indexing work again, which not only consumes a lot of manpower and financial resources, but also optimizes the website and may not be able to obtain the desired results.
4. Transitional optimization of internal and external links
Transition optimization means that keywords are piled up on the website, and keywords are forcibly added in the article to point to the homepage. When posting external links, the same keywords in the article point to the same page multiple times. Baidu will naturally not like this kind of routine, and it will also have a bad influence on the website.
5. Website design is not suitable for SEO
Many websites add a lot of animations, animations and other effects to the website in order to achieve the effect of “tall”, which makes the loading time of the website too long, affects the user experience, and is difficult for search engines to identify. Therefore, website design is also an important step in website optimization.
6. Failure to grasp user needs
Everyone knows that the current search engines crawl and rank websites from the perspective of users, but there are very few people and companies that really design websites from the perspective of users. When we do website optimization, we must first analyze user needs. The traffic, weight, and keyword rankings of many websites have not improved. It is not only a matter of keyword popularity and competition, but also has a lot to do with user needs.
In short: When doing website SEO, you must avoid some wrong operations. As long as novice webmasters avoid these problems, the website data can basically continue to develop upwards.
