The links made to different pages in a website are generally called internal links. Usually, optimizing internal links is a very important aspect when optimizing a website.
Here I will introduce to you the benefits of optimizing the internal link and how to optimize it.
The benefits of optimizing internal links
1. For a website, how to let the visiting users reach each page depends on the internal link. Adding the internal link of a website is not done well. The user originally wanted to visit page A but opened page B, or page B If you can’t open such a situation, users will definitely not want to visit this website anymore, so doing a good job in the internal link can increase the user’s stickiness.
2. One of the purposes of website optimization is to enable it to have a better ranking. Generally speaking, search engines index a website through the internal link of the website, and if the internal link of a website is optimized Well, then it can effectively improve the crawling efficiency of search engines, make it easier for the website to be included, and it is easier to have a good ranking.
How to optimize internal links
1. Create a map for the website, and submit the map to the search engine, and set the map to the top of the home page, so that when the search engine wants to crawl the website, it will be easier to crawl all the pages.
2. The number of columns set for the website should be appropriate. Generally speaking, the number of columns at the first level should not exceed eight, and the level of columns should also be kept within the third level. This will have a better experience for users and be more friendly to the engine .
3. The navigation of the website is best to use text. If it is set as a picture, it will not be conducive to the engine to crawl along the navigation. It is not very convenient to transfer the weight of the internal link. The way of text is the optimal way.
4. Anchor text is also very important for internal links. Setting anchor text for internal links will increase access opportunities for the linked page. However, it should be noted that the anchor text used must be related to the content of the page, otherwise it will play a role opposite effect.
5. There may be some unimportant pages in the website, which can use nofollow. Using this method, you don’t need to share the PR, and you can make those more important pages gain more weight.
It should be noted that when optimizing internal links, attention should be paid to the correlation with the content, the uniqueness of the URL, the absence of dead links, and the control of the number of internal links on each page. Only by paying attention to these can the internal links be optimized.
