Shanghai New Mileage Technology provides you with website agent operation services: website content update, website promotion, SEO optimization and SEM delivery and other services
The enterprise website represents the image of the enterprise. It is the first way for many customers to understand the enterprise, and it is also a major platform for the enterprise to carry out network publicity and promotion.
New Mileage Technology, a professional website operation company, came to chat with you: How should website operations be done?
1. Enterprise website agent operation: keep the website running normally
The primary task of the website is to ensure that the website can always be opened, to ensure the security of the website and the website server. If the website often cannot be opened, there is no use indiscriminately doing more content, so do a good job inside the server and website program A good defense work is the basis of website maintenance.
2. Enterprise website agent operation: do a good job of website data backup
Regular data backup of the website is the basic backing for maintaining the normal operation of the website or restoring the operation of the website. A friend of mine had a website that was hacked because the website was hacked. After finding the linked link and deleting it, he found that it was hacked again a few days later, but he didn’t make a backup of the website, so he had to give up and start a new one.
3. Agent operation of enterprise website: update the content of the website in real time
Publishing and updating website content in real time is an extension of website maintenance. But it should be noted that the website can only be included by search engines and get a good ranking if it publishes high-quality content. This kind of work is often completed by a team of editors, planners, designers, programmers, and optimizers.
4. Agent operation of enterprise website: overall inspection and layout
Check 404 pages, robots.txt, static links, tree structures, URL normalization, and make everything free of blind spots. Strictly check the dead links of website pages, and the phenomenon of dead links on website pages is the most taboo.
5. Enterprise website agent operation: determine the website theme keywords
According to the products and content of the enterprise website, choose reasonable keywords, and then analyze the selected keywords, mainly to see the degree of competition of keywords, including the amount of searches, the use of competitors, etc. Based on this, determine the final theme target keywords of the website, generally three to five theme keywords. 5
6. Agency operation of enterprise website: rationally plan website title keywords (TDK)
For a website, after determining the keywords, it is necessary to plan the title and description information of the website. When a search engine crawls and includes a website, it uses the website title, description and keywords to identify and judge the category, nature and subject content of the website. Therefore, reasonable website title and description information are very helpful for the website to be included by search engines.
7. Enterprise website agent operation: layout long tail keywords
Under normal circumstances, theme keywords are the theme of the positioning website, and it is often reasonable long-tail keywords that can really bring intended customers. According to the target keywords, carry out the analysis of relevant content, including product, industry and other information, and finally establish long-tail keywords that have a large search volume, low competition and can meet your own site, which can bring very considerable traffic and intended customers to the website .
