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Determine website theme keywords
According to the products and content of the corporate website, select reasonable keywords, and then analyze the selected keywords, mainly based on the degree of competition of the keywords, including the number of searches, use by competitors, etc. Based on this, determine the final theme target keywords of the website, usually three to five theme keywords.
Properly plan the website title description keywords (TDK)
For a website, after determining the keywords, it is necessary to plan the title and description information of the website. When search engines crawl and include a website, they identify and judge the category, nature, and subject content of the website through the website title, description, and keywords. Therefore, reasonable website title and description information are very helpful for the website to be indexed by search engines.
Cleverly layout long-tail keywords
Under normal circumstances, topic keywords are used to position the theme of the website, and those that can really bring intended customers are often reasonable long-tail keywords. Based on the target keywords, carry out analysis of relevant content, including product, industry and other information, and finally establish long-tail keywords that are highly searched, have low competition and are suitable for your own site, which can bring considerable traffic and intended customers to the website. .
Plan the structure and content of your website
After the above keywords and other information are established, it is time to layout the website structure and specific content. On the website, according to the search engine spider crawling rules and rational layout of content and keywords, the website can achieve a good search engine friendliness. In addition, it should be noted that flash and JS special effects should not appear on the website pages as much as possible. Use as few images as possible. Add Alt attribute tags to images to help search engines identify the meaning of the image.
Overall inspection and layout
Check 404 pages, robots.txt, static links, tree structures, and URL standardization to ensure that there are no blind spots in anything. Strictly check dead links on website pages. Dead links are most taboo on website pages.
Reasonable online promotion methods
No matter how beautiful a website is, if you don’t promote it, no one will know about your website, let alone visit your website, let alone bring much benefit. Therefore, taking necessary promotion measures reasonably can help people discover your website faster, bring tangible benefits, and achieve the ultimate benefit goal. Basic promotion forms include: blog promotion, forum promotion, soft article promotion, question and answer promotion, exchange of friendly links and other means. For more website promotion methods, please pay attention to the column information of China 8U Network Promotion Department.
Whether it is search engine ranking optimization or Internet marketing, valuable content needs to be provided to users for conversion. Traffic is not conversion rate. Everyone must remember this; with traffic, there is conversion rate, which requires continuous exploration of users. needs (user needs change all the time), create faster and better website content to firmly capture every traffic, and ultimately achieve conversion.
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