Due to the epidemic, the online live broadcast industry has become popular, and merchants have used various methods to attract consumers’ attention, allowing merchants to see the value behind live broadcasts to bring goods, and also allowing consumers to accept this new marketing communication method. The development of live streaming app development in the target market is also diverse. The development and changes of live video streaming app development, its traffic is the most important.
In the past, the customer flow in traditional industries was limited by geography and was relatively single and fixed. Merchants had to spend a lot of time to build their corporate image. However, the live broadcast system can easily obtain customer traffic and quickly promote its corporate image according to the live broadcast room method. of creation.
1. Various promotional tools stimulate consumption. In the past, e-commerce service platforms focused on shopping carnival event marketing and promotions. Generally, the delivery system had poor capabilities and used coupons, points and other tools to stimulate consumption.
2. Use the online live broadcast room method to promote and develop products and enjoy the benefits of live broadcast. The studio is the most convenient way to obtain traffic. Because the studio faces various groups of people, the entire process of goods and products are displayed, and real-time interactions are also carried out to shorten the distance between each other, and then convert to general target consumer groups.
