I have a student who is in the restaurant business. Most of his customers are regular customers, and the performance is good every year. But the problem is that his customers are very unstable, and the daily turnover fluctuates greatly. No money, let alone wages.
Later, we created a membership partner mechanism for him to lock in customers and serve as a sales channel to stabilize performance. How does the specific plan work?
In the past, when everyone came to eat, they only made sporadic purchases. Now, as long as they are regular customers or purchase a certain amount through channels, they can receive tea, wine and other consumer products at internal prices as gifts.
Of course, the drinks are definitely not free. As long as you come here to eat and drink at the restaurant, you can get the wholesale price here and become a partner of our store.
Of course, there are different levels of partners, and you need to spend money in our stores in the next three years.
The innovative model here is to lock in payment in advance, especially for senior partners, and also provide special snacks every day, 5% daily dividends, and exclusive customer service, etc., which makes the shareholders and partners particularly proud. And I saved a lot of money a year.
On the surface, you don’t make money by drinking wine, but you receive meals regularly, and during the reception process, you continue to spread the store’s high-quality services and high-quality products. The key is that you still have good cash flow, and you can study your business with peace of mind. New dishes, increase your customer service to provide these partners with the possibility of marketing, management data and other aspects.
In this way, profits can be easily recovered every quarter and every shareholder meeting shared by old customers.
