Brand is the key to the survival of an enterprise. Only by improving brand awareness will customers recognize the company’s products and services, thereby bringing more orders and performance.
A market-based business depends on branding. To do business, the first thing to do is the corporate brand, let consumers know your existence. That said, the number one priority for a startup is to build and enhance its brand.
What are the specific methods of corporate brand building and promotion?
Corporate brand building steps
1. Analyze the target customer base
To promote the product brand, it is natural to do corresponding promotion according to the target customer group, so as to know how to impress the target group.
2. Analyze the product market
To promote a product brand, you must understand the product market on the basis of understanding the product market in order to do a good job in the promotion of relevant channels.
3. Analyze product value
Product brand promotion should highlight the value of enterprise products. Only by knowing the value of the enterprise can we better promote our products.
4. Promotion through all network channels
Today’s network channels, including Baidu and short videos, are already very rich. Only by maximizing the use of network resources can products be promoted faster.
Corporate brand promotion methods
1. Weibo Marketing
This is a very popular way of marketing these days. How to organize and plan, as well as the marketing effect and user groups of products or services, are the keys to Weibo marketing. For example, post a comment on a topic related to popular Weibo.
2. Word of mouth marketing
For example, Baidu Knows, Search Q&A, Sina Q&A and so on. And enter the channels you are good at to help each other by category, bring relevant brands and contact information through Q&A, improve the company’s exposure and reputation in related industries, attract customers, and leave a good impression on you.
3. Short video marketing
Video marketing focuses on promoting company events or corporate events. Similar to news marketing, the main thing is that the content of the video should touch users, so that the video can be highly valued.
4. Post bar marketing
Tieba is similar to a forum, with strong interaction and high search keyword weight. If you make good use of Baidu Tieba, you can quickly rank keywords.
5. Blog Marketing
The biggest advantage of publishing articles related to the company’s products on the blog is that it can publish advertisements as you like, is not easy to delete, has a high survival rate, and has a good indexing ranking.
6. Self-media marketing
In order to achieve better promotional effects in terms of manuscript planning and final quality, your articles must be unique and readable, otherwise they will just disappear in the sea of numerous articles. Start with a good idea and planning, then use different vests and IDs to hype yourself to stimulate posts. Good user groups will do the moderation. The more visitors, the better the readability and the higher the exposure of the displayed content.
7. Search engine marketing
There are two types of search engine marketing, one is ranking through Baidu bidding. The second is to optimize your search engine.
