What is the core of short video promotion of industrial products?
What do you think is the core of short video promotion? flow? fan? Or content? If you want to sell goods through short videos, then the core of your promotion will always be everything your customers express in the short videos, including the shooting scenes, dubbing, soundtrack, speaking speed, presentation method, etc., all of which must be centered around the customers. Habits unfold.
Are your customers more male or female?
Are they in their twenties or thirties, or in their fifties or sixties?
Are they mainly professional technicians or company purchasers?
Is their pain point the product itself or after-sales service?
For example, most of my customers are women, aged in their twenties and thirties, and they are purchasers for the company. So when I promote the short video, the picture style and dubbing can be a little lighter, and when I introduce the advantages, I can focus more on the after-sales aspect. services.
On the other hand, if most of my customers are technicians in their forties or fifties, then when I introduce the product. You should be more stable in terms of speaking, not too fast, and the music should not be too loud. In terms of content, you should focus on professional techniques. As long as your content can be recognized by customers, Douyin will recommend your work to more people. , this is the rule of Douyin, this is how traffic fans come.
So don’t blindly pursue technical skills, and do more research on your customers’ habits.
