What is website planning? How to do the overall planning of enterprise website construction?
It refers to the concept of the overall construction of the website. Website layout design, function realization, website construction goals, website content, website SEO optimization, etc.
If there is no planning before the website construction, many problems will be encountered in the process of website construction without a central idea. Site construction should take user experience into consideration, so plan well before building a website.
1. Construction goals
Both business and personal building have clear goals. Whether it’s public welfare, sales, or raising awareness, they all have their own goals.
In fact, the purpose of website construction is positioning. After determining the goal of website construction, website planning also has a direction of struggle.
Site planning should also be planned according to this positioning, including functional design, content construction, site optimization, etc.
If there is no goal, the construction of the website will be difficult.
2. Budget
Fund budget issues have a great impact on website construction. In short, how much does a website cost?
Capital investment includes maintenance, optimization and promotion costs for the pre-construction and post-operation of the website. If the funds are sufficient, we can build a large website. With financial support, construction and maintenance can provide good services, and the website will also develop faster.
If the funds are insufficient, the website will start slowly and it will be difficult to achieve the expected results. Therefore, when planning the website, it is necessary to reasonably build the website according to the capital budget.
3. Function planning
The functional design of the website is the key to the construction of the website, and the realization of the function is the premise of achieving the goal of the website.
The most basic functions of the website are: product display, personal contact information, registration and login function, company introduction, etc. More advanced is the background management function, news information function, member management and so on. Be sure to design the functional modules of the website.
Fourth, content construction
What kind of site is created, and what kind of content is displayed on the site.
Different types have different website content. Usually, the content of the enterprise website includes enterprise introduction, product display, service and so on. Some unique content needs to be planned.
5. Later promotion
Although the website is not really launched before it is officially launched, the promotion of the website should be done well before the website is established.
If you plan well, you can get a lot of traffic when your website is first live, which can also help with your rankings. In website construction, website planning can refer to the above content, I hope it can help you.
