With the rapid development of the Internet age, more and more corporate websites are born to package proofThe strength of the company The website brings users to itself.
But with the continuous emergence of websites, the quality of websites is getting lower and lower, and there are many problems. Next, we will Get up and explore these questions.
Site communication attribute isignored
Some companies only use the website to display products and companies, but ignore that the website can also communicate with users. It is precisely because of this negligence that the company has lost many potential customers, thereby reducing the conversion rate of the website. For example, there is no button or section for direct communication with customer service on the website; there is no contact information of the company on the website, etc., which will greatly reduce the conversion rate.
Too much pursuit of gorgeous page effects
Some clients pursue gorgeous effects too much, and insert too many pictures, music or animation special effects on the website pages. In fact, these contents can indeed improve the visual effect of the website, but if it is too gorgeous, it will make the website look messy, so that users cannot know the real function of the website, and thus lose interest in browsing the website. Most of these contents should be prepared before building the website. The purpose of building the website is determined, and the overall structure and page style of the website are designed.
Daily maintenance of the websiteInsufficient attention
Some businesses think that when their website is built, they can sit back and relax. However, if an enterprise wants to realize e-commerce through the Internet, it must not only establish a website, but also pay attention to the daily maintenance of the website, network promotion, SEO optimization, etc. Because only through these contents can the website be better expressed, if the daily maintenance is ignored, then the website will lack vitality and vigor.
Insensitivity to facts
In the communication with enterprises, we often hear customers say: “This website is very beautiful, my website should be like this”. Here, there is a misunderstanding that other people’s websites may not be suitable for you. As the saying goes, what you think is delicious may not be delicious to others, and the website is the same. Even if you think it looks good, users in your industry don’t like such a website, so in the end, it didn’t achieve any effect. The loss outweighs the gain. A formal website should be built according to the actual situation of the company. Only in this way can the website be built in line with the company’s own situation and can play a better role.
User experiencenot taken seriously
For a website, the most important thing is the user experience. If the user experience of a website is not high, then this website will not be liked by users. For enterprises, a website is more regarded as a service platform. If this service platform is very unfavorable to the user’s feelings and experience, then this platform has no meaning of existence. Conversely, if this platform is very popular with users, then this platform will usher in more traffic and users.
To sum up, enterprises and companies lack optimization for their websites, so they do not have a lot of traffic. In the process of building a website, they only pursue some effects and ignore other problems, and these problems are worthy of attention.
