Today, with the rapid development of the Internet, most corporate websites have changed from a single PC website ten years ago to a marketing website with PC+mobile adaptation, which fully introduces and displays the company’s products. The excellent website SEO optimization function makes the website instantly become Great salespersons to market products and services.
What is a marketing website?
The so-called marketing website is a website that can integrate marketing ideas, methods and skills into website planning, design and production in order to achieve a specific marketing goal. The most common goal of marketing sites is to generate sales leads or direct orders. Just like a salesman, prompt target customers to leave sales leads or place orders directly.
A marketing-oriented website is not just about showing companies and products to users. The entire process of website production, every link, and every step must take into account the needs of marketing functions. It is a feature that has marketing functions or is conducive to search engine optimization and promotion as soon as the website is online. . The overall effect of the website can fully express the advantages of the company’s products and services. The marketing website is not a pure website goal, but a salesman of the company on the Internet.
What are the advantages and characteristics of marketing website development?
1. Marketing-oriented website development is through professional marketing planning, and high-conversion marketing pages are produced according to the user’s target market.
2. The marketing website development has a fast loading speed, ensures balanced access speeds in different regions, meets the needs of customers, and formulates server solutions according to the needs of different users.
3. The overall layout of the marketing website is reasonable, the code is concise, and the homepage highlights the strength and advantages of the company and the main products, so that users can know what you do and what products you have as soon as they enter the website.
4. Integrity performance of the enterprise, ICP filing on the Chinese website, if necessary, you can join the integrity enterprise service, and the foreign trade website displays the enterprise honor certificate, organization certification certificate, corporate culture, employee demeanor, etc.
5. The marketing website conforms to the search engine optimization rules, helping the website to quickly improve the keyword ranking of the website.
6. The title, description, and keyword tags of each page of a marketing website can be added and modified individually.
7. Independent website management background, adding and maintaining daily article content. At present, Xiwei Technology background is being upgraded. In the background, it can directly count data such as user access familiarity, keyword ranking, and collection, which is convenient for users to operate the website and improve work efficiency.
8. Marketing website development needs the support of online communication tools with users, which can communicate with users online in a timely manner, and can provide users with channels for leaving messages, online customer service, and after-sales service.
9. There are contact information, corporate email addresses, customer hotlines, etc. in the obvious places of the marketing website. Foreign trade websites can add social platform website follow buttons, and there are various online chat tools.
10. Marketing websites have better device compatibility and adaptation functions, and most of them are responsive or adaptive websites, which are better compatible with mobile phones, tablets, PCs and other devices.
